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Method for directionally putting advertisements by advertisement DSP and terminal

An advertising and advertising space technology, applied in advertising, marketing, instruments, etc., can solve the problems of inaccurate targeted delivery, high cost and resource consumption, and poor real-time performance, and achieve the effect of improving real-time performance and accuracy

Inactive Publication Date: 2018-07-17
SHENZHEN GIONEE COMM EQUIP
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  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

[0004] The directional tags used in the existing technology need to build the entire user portrait system, which consumes a lot of cost and resources; in addition, the user portrait tags often need to be calculated offline, there is a delay of several days, and the real-time performance is not strong. In scenarios with high interest rates, targeted delivery of interest categories such as interest preferences is often inaccurate

Method used

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  • Method for directionally putting advertisements by advertisement DSP and terminal
  • Method for directionally putting advertisements by advertisement DSP and terminal
  • Method for directionally putting advertisements by advertisement DSP and terminal

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Embodiment Construction

[0022] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0023] It is to be understood that, when used in this specification and the appended claims, the terms "comprising" and "comprising" indicate the presence of the described features, integers, steps, operations, elements and / or components, but do not exclude one or The presence or addition of a number of other features, integers, steps, operations, elements, components, and / or sets thereof.

[0024] It is also to be understood that the termin...

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Abstract

The invention discloses a method for directionally putting advertisements by an advertisement DSP and a terminal. The method comprises the following steps of: carrying out content crawling on the current URL of an advertisement place in an advertisement request, and carrying out word segmentation to obtain a word list corresponding to the current URL; calculating a word vector of the word list corresponding to the current URL; obtaining a topic vector of the current URL according to the word vector and a trained topic model; obtaining a classification label of the current URL according to thetopic vector and a trained text classification model; and matching a directional condition and the classification label in an advertisement library of the advertisement DSP. According to the method, contents of URLs browsed at the terminal by users are crawled in real time to finally predict classification labels of the current URLs of the users and then determine real-time interests of the users,so that advertisers can directionally put advertisements in allusion to context contents such as the real-time interests of the users and the like, and then the timeliness and accuracy of advertisement putting are improved.

Description

technical field [0001] The invention relates to the technical field of Internet advertisement placement, in particular to a method and a terminal for directional placement of advertisements by an advertisement DSP. Background technique [0002] Demand-Side Platform (DSP) is a newly emerging field of online advertising along with the rapid development of the Internet and the advertising industry, and has developed rapidly around the world. In the world of online display advertising, DSP has become one of the main driving forces for the rapid development of the online display advertising real-time bidding (Real Time Bidding, RTB) market. [0003] Advertising DSP is one of the most important core points in order to improve the delivery effect of online advertising. Advertising targeting is not necessarily the most difficult technology in advertising DSP, but it is one of the core development drivers of online advertising, especially display advertising. At present, the vast m...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0263G06F16/9535G06Q30/0271
Inventor 黄程波
Owner SHENZHEN GIONEE COMM EQUIP
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