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Advertisement playing method and related product

A technology for advertising and advertising content, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of reducing the effect of advertising, lack of user interaction, and single advertising time, so as to prevent the loss of viewers and increase interest , to improve the delivery effect

Inactive Publication Date: 2018-08-10
GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in this way, the time for the advertisement to play is relatively single, and the advertisement can only be played for a period of time before the video is played, and there is a lack of user interaction
In this way, users can only accept advertisements passively. It is inevitable that users will have visual pollution, which is not surprising, which in turn reduces the effect of advertising.

Method used

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  • Advertisement playing method and related product
  • Advertisement playing method and related product
  • Advertisement playing method and related product

Examples

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Embodiment Construction

[0037] In order to enable those skilled in the art to better understand the solution of the present invention, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0038] The terms "first", "second" and the like in the description and claims of the present invention and the above drawings are used to distinguish different objects, rather than to describe a specific order. Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a pr...

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Abstract

The embodiment of the invention discloses an advertisement playing method and a related product. The method comprises the following steps: when an electronic device plays video content, collecting a brain wave signal of the user through a brain wave sensor after every preset time period; determining a degree of interest of the currently played video contents of the user based on the currently collected brain wave signal; and when it is detected that the degree of interest meets a preset condition, playing preset advertisement contents at the current time point. The advertisement playing methoddisclosed by the embodiment of the invention is conductive to improving the effect of advertising.

Description

technical field [0001] The present application relates to the technical field of electronic equipment, in particular to an advertisement playing method and related products. Background technique [0002] A video-on-demand system is a streaming media system that enables users to watch video programs on the Internet. It is widely used in the field of Internet video. Compared with the live broadcast system, the video-on-demand system allows users to drag and pause video programs at will according to their own preferences. [0003] At present, it has become a trend to use the video-on-demand system for online advertisement delivery. Compared with traditional advertising, online advertising is a way of using the Internet to advertise. In general, the use of video-on-demand systems for online advertising can basically be divided into the following two ways: [0004] The first method: play the ad before the video program is played. This method is derived from the relatively ma...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/45H04N21/472H04N21/6587H04N21/81
CPCH04N21/44213H04N21/4532H04N21/47202H04N21/6587H04N21/812
Inventor 张海平
Owner GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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