Intelligent terminal message pushing system and intelligent terminal message pushing method

Abstract

The invention discloses an intelligent terminal message pushing system and an intelligent terminal message pushing method. The message pushing system comprises a target application, a server, and a background application embedded in the target application. The target application is used to copy the background application program embedded in the target application to an operation system during first-run, and is used to display a pushed message after receiving the pushed message of the background application; after a user clicks the pushed message, the target application is invoked; the background application is registered as a first boot application, and is used to transmit roll requests regularly to the server, and is used to receive message notification data returned by the server, and atthe same time, according to a set strategy, the message notification data is pushed as the message. The intelligent terminal message pushing system and the intelligent terminal message pushing methodare advantageous in that pushed content is rich, message pushing ways are flexible, and latest video content can be pushed to the user by the message pushing, and therefore user experience is good, amessage notification conversion rate and user habits can be known conveniently, and user activation and the message notification conversation rate can be improved.

Description

technical field [0001] In particular, the present invention relates to a system and method for pushing messages on an intelligent terminal. Background technique [0002] At present, when a smart terminal pushes a message, it needs to set up a message push on the target application side in advance, and configure the push content and push time for it. The target application receives the data sent by the server, and pops up the push content at the set push time. After seeing the push content, the user can choose to click or ignore the push content. [0003] The existing smart terminal message push method has the following disadvantages: [0004] 1. Since the push content and push time need to be set in advance, the push content is relatively monotonous and fixed. At the set push time, if the server does not have corresponding push content data (for example, the set push content is temporarily canceled), there will be no message push, and the message push method is not flexib...

AI Technical Summary

Problems solved by technology

At the set push time, if the server does not have corresponding push content data (for example, the set push content is temporarily canceled), there will be no message push, and the message push method is not flexible enough

[0005] 2. It is impossible to count the number of times the user opens the target application through the push message notification, that is, it is impossible to know the conversion rate of the message notification, so it is impossible to know the user's real usage habits

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