Advertisement pushing method and device based on big data

An advertising push and big data technology, applied in the field of big data, to solve user harassment and improve accuracy

Inactive Publication Date: 2018-09-14
杭州米趣网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The main purpose of this application is to provide a big data-based advertisement push method to solve the technical prob

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  • Advertisement pushing method and device based on big data
  • Advertisement pushing method and device based on big data
  • Advertisement pushing method and device based on big data

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[0058] In order to enable those skilled in the art to better understand the solutions of the application, the technical solutions in the embodiments of the application will be clearly and completely described below in conjunction with the drawings in the embodiments of the application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work should fall within the protection scope of this application.

[0059] It should be noted that the terms "including" and "having" in the specification and claims of this application and the above-mentioned drawings and any variations of them are intended to cover non-exclusive inclusions, for example, including a series of steps or units The process, method, system, product, or device of is not necessarily limited to those clearly listed steps...

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Abstract

The invention discloses an advertisement pushing method and device based on big data. The method comprises steps: an advertisement pushing need of an advertiser is received; according to the advertisement pushing need, user characteristics of an intention group with advertisement pushing are obtained; a user profile log database is queried and all users are classified according to the user characteristics of the intention group, wherein the user profile log database stores a correlation relationship between a user and a characteristic label of the user; and according to a classification result, a target user group is selected, and an advertisement is pushed to the target user group according to the advertisement pushing need. The user profile log database mode is adopted, through user characteristic matching with the intention group, the purpose of classifying the users is achieved, the technical effect of advertisement pushing accuracy is thus realized, and the technical problem of harassment of the advertisement to the user is further solved.

Description

technical field [0001] The present application relates to the technical field of big data, in particular, to a method and device for pushing advertisements based on big data. Background technique [0002] With the advent of the Internet age, digital marketing has been used in many enterprises. However, the relevant marketing methods have the disadvantages of being extensive and spreading the net, which directly causes a large number of advertisements to be placed on smartphones or web pages, which greatly wastes corporate and social resources. Correspondingly, it is also a kind of trouble to customers who are not intended or potential. Contents of the invention [0003] The main purpose of this application is to provide a method for pushing advertisements based on big data, so as to solve the technical problems of improving the accuracy and effectiveness of pushing advertisements, and at the same time prevent spam advertisements from disturbing users. [0004] In order t...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0269
Inventor 顾海川毛靖翔汪晓俊杨桠清王云朋
Owner 杭州米趣网络科技有限公司
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