Adaptive advertising push method and system based on human-vehicle association

Abstract

The present invention provides an adaptive advertising push method based on human-vehicle association, comprising the following steps: S1. Establishing a human-vehicle association database and a user database between vehicles and users; S2. Reading and writing through RFID set in the road network The device collects the real-time communication data of the vehicle, finds out the user information matching the vehicle, and searches the current user specific information in the user database according to the user; S3. Predicts the driving trajectory of the current user's vehicle according to the RFID reader set in the road network , and determine the advertisement launch time, and place the advertisement within the advertisement launch time according to the user's specific information, wherein the advertisement launch time includes the advertisement start time and the advertisement end time; through the above method, the vehicle and the vehicle user's driving data, Interests and hobbies are used to push targeted advertisements to users, thereby increasing the user's acceptance rate of advertisements and the effectiveness of advertisements, and can save advertising costs for merchants and achieve higher returns at the same cost.

Description

Adaptive advertising push method and system based on human-vehicle association technical field The present invention relates to a kind of advertisement push method, relate in particular to a kind of adaptive advertisement push method based on people-vehicle association laws and systems. Background technique [0002] With the development of commerce, merchants pay more and more attention to the impact of advertisements on the benefits of merchants. In traditional advertising push, It is generally pushed through radio, television, bus stop signs, etc. Gradually, due to the rapid development of the road network and the The popularity of , there are advertisements next to the road network, including urban roads and highways, generally in a static way. That is, static advertisements are displayed on the display screen or billboards without affecting the driving of the driver. However, the existing advertisement push The method has the following drawbacks: the existing adv...

AI Technical Summary

Problems solved by technology

[0002] With the development of commerce, merchants pay more and more attention to the impact of advertisements on merchants' profits. Traditional advertisements are generally pushed through radio, television, bus stop signs, etc. Gradually, due to the rapid development of the road network and the automobile For the popularization of the road network, there are advertisements on the road network, including urban roads and expressways, etc., generally using a static method, that is, displaying static advertisements through display screens or billboards without affecting the driving of the driver. However, the existing advertisements The push method has the following disadvantages: the existing advertising method is poorly targeted, but it is a way of widely advertising, and all-round advertisements are placed under the economic conditions that the merchants can bear. However, these advertisements are extremely low in importance. People will not pay attention to the content of the advertisement, so that the benefits of the merchants cannot meet their expectations, and it also brings a serious economic burden to the merchants, that is, the advertising fees formed by placing advertisements on a large scale

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