Advertisement delivery method and server based on traffic
A technology for advertising and business volume, applied in advertising, commerce, instruments, etc., can solve problems such as low efficiency, low business volume, and sensitive matching efficiency, and achieve the effect of efficient query matching, reducing business volume, and increasing effectiveness
Inactive Publication Date: 2018-12-21
PHICOMM (SHANGHAI) CO LTD
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Problems solved by technology
Based on the fast and accurate query method of HBase advertising data table, the time complexity of data matching and extraction can reach the efficiency of O(1), but it is difficult to delete and modify historical business data, and the efficiency is low, mainly for the comparison of advertising business Many, sensitive to matching efficiency, that is, sacrificing storage space for query time
The sequential traversal query method based on the MYSQL advertising data table is mainly practical for advertising services with relatively small business volume and low query matching efficiency requirements, and can update the business field database information in time, but the speed of data processing is relatively slow
The two modes have their own advantages and disadvantages. If a single mode is used, when the business volume is too large or too small, it will affect the efficiency of extracting business data information fields.
Method used
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[0029] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the specific implementation manners of the present invention will be described below with reference to the accompanying drawings. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention, and those skilled in the art can obtain other accompanying drawings based on these drawings and obtain other implementations.
[0030] In order to make the drawing concise, each drawing only schematically shows the parts related to the present invention, and they do not represent the actual structure of the product. In addition, to make the drawings concise and easy to understand, in some drawings, only one of the components having the same structure or function is schematically shown, or only one of them is marked. Herein, "a" not only means "only one", but also means "more than one".
[0031] The presen...
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The invention provides an advertisement delivery method and a server based on the service amount. The method comprises the following steps: the advertisement service amount is counted and whether theadvertisement service amount reaches the preset service amount is judged; if the advertisement service volume reaches the preset service volume, the advertisement information corresponding to the target advertisement service is searched in the HBase advertisement data table through the precision searching mode according to the ID of the target device; if the advertisement service volume does not reach the preset service volume, searching the advertisement information corresponding to the target advertisement service in the MYSQL advertisement data table through the sequential search mode according to the ID of the target device; the advertisement information corresponding to the target advertisement service is put into the target device. The invention adjusts the matching and extracting mode of the advertisement information according to the amount of the advertisement business, giving consideration to the advertisement placing efficiency and the difficulty of updating the database.
Description
technical field [0001] The invention relates to the field of advertisement placement, in particular to a business volume-based advertisement placement method and server. Background technique [0002] With the popularization of smart terminal equipment, major hardware manufacturers pay more and more attention to the hardware data they produce, and the market dividend of their Internet operation sector is becoming more and more prominent. Online advertising has gradually become a mainstream advertising delivery method. [0003] Compared with traditional advertising media, Internet advertising has the characteristics of wide coverage, low cost, strong interaction, etc., and is more suitable for people's way of life. [0004] In the matching process of the business information fields of accurate advertising, a single mode is often used for data extraction, the most important of which are sequential matching and fast and accurate query. Based on the fast and accurate query metho...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0267G06Q30/0277
Inventor 魏晓林
Owner PHICOMM (SHANGHAI) CO LTD