Advertisement putting method and device based on algorithm model and electronic equipment

A technology of advertising placement and algorithm model, applied in advertising, computing, business, etc., can solve problems such as waste of advertising resources and inability to ensure the effect of advertising, and achieve the effect of avoiding waste and ensuring the effect of advertising
CN109615411APending Publication Date: 2019-04-12CHINA PING AN LIFE INSURANCE CO LTD
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Patent Information

Authority / Receiving Office
CN ยท China
Patent Type
Applications(China)
Current Assignee / Owner
CHINA PING AN LIFE INSURANCE CO LTD
Publication Date
2019-04-12

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Abstract

The invention relates to the technical field of artificial intelligence, and provides an advertisement putting method and device based on an algorithm model, electronic equipment and a computer readable storage medium, and the scheme comprises the steps: receiving an advertisement putting request for instructing a target user to put an advertisement; responding to the advertisement putting request, and estimating click rates of the target user on different advertisements through the constructed advertisement click rate prediction model; calculating the advertisement competitiveness of each advertisement according to the click rates of the target user on different advertisements; and putting the advertisement with the highest competitiveness according to the advertisement competitiveness ofeach advertisement. According to the technical scheme provided by the invention, the click rate of the target user on each advertisement is estimated, so that the advertisement competitiveness of each advertisement can be calculated, and the advertisement with the highest competitiveness is put. Therefore, the probability that the put advertisement is clicked by the user is high, the actual putting effect of the advertisement is ensured, and the waste of advertisement resources is avoided.
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Description

technical field

[0001] The present invention relates to the technical field of artificial intelligence, in particular to an algorithm model-based advertising delivery method and device, electronic equipment, and a computer-readable storage medium. Background technique

[0002] As we all know, Internet advertising is the most important profit model in the Internet industry, and traffic monetization has become a very important evaluation standard for Internet commercial products. With the development of Internet crowd-targeting technology, Internet advertising has also begun to get rid of a single, rigid transaction model and shift to a more accurate and efficient transaction model.

[0003] The delivery of traditional media advertisements is pre-set. Regardless of whether there are users watching the set positions, they will be displayed at fixed times, making users feel forced to watch, and causing some users to leave with them. For advertising companies Generally speaking,...

Claims

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