ID data subnet processing method and device, computing equipment and computer storage medium
A processing method and data technology, applied in the Internet field, can solve the problems that user characteristics cannot effectively and truly reflect users, and do not belong to the same user, so as to facilitate the analysis of user characteristics and improve the analysis efficiency
Active Publication Date: 2019-05-31
BEIJING QIHOO TECH CO LTD
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However, the several ID data subnets obtained after data analysis may still include ID data subnets with a large number of ID data contained therein. Although the ID data in these ID data subnets are related, they may ID data that do not belong to the same user, if these ID data are identified as the ID data of the same user, the user characteristics obtained based on the subnetwork analysis of these ID data will not be able to effectively and truly reflect the actual situation of the user
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[0037] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0038] figure 1 shows a schematic flow chart of an ID data network processing method according to an embodiment of the present invention, as figure 1 As shown, the method includes the following steps:
[0039] Step S100, acquiring an ID data network including ID data and association relationships between ID data.
[0040] Among them, the pre-constructed ID data network can be obtained from the data analysis system, etc., and the ...
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The invention discloses an ID data subnet processing method, an ID data subnet processing device, computing equipment and a computer storage medium, and the ID data subnet processing method comprisesthe following steps: calculating the number of ID data contained in each ID data subnet in a plurality of ID data subnets; Extracting ID data subnets of which the number of the contained ID data exceeds a first preset number threshold value; For any ID data subnet with the number of the contained ID data larger than a first preset number threshold value, clustering and segmenting the ID data in the ID data subnet to obtain a plurality of third ID data subnets corresponding to the ID data subnet, wherein the number of the ID data contained in the third ID data subnet is smaller than or equal toa second preset number threshold value. According to the technical scheme, the ID data with the stronger and more reliable incidence relation in the ID data subnet can be clustered into one class andsegmented, effective processing on the ID data subnet is achieved, and accurate and effective analysis on user characteristics is facilitated.
Description
technical field [0001] The present invention relates to the technical field of the Internet, in particular to an ID data subnet processing method, device, computing equipment and computer storage medium. Background technique [0002] In order to meet the different needs of users, people have developed multiple services such as surfing the Internet, shopping, ordering meals, ordering train tickets, and paying for users to choose and use. The business will set ID data for the user according to the user's account in the business or the equipment used by the user to identify the user. Based on ID data from multiple businesses, an ID data network can be constructed. Based on the ID data network, user characteristics such as user gender, user age, browsing preferences, click preferences, activity, item purchase preferences, item purchase potential, and game preferences can be analyzed. Analyze and construct a complete and effective user portrait to achieve accurate recommendation...
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IPC IPC(8): G06F16/9535
Inventor 马征李晓明王斌锋
Owner BEIJING QIHOO TECH CO LTD