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Information adjustment method and device, electronic equipment and storage medium

An adjustment method and an adjustment device technology, applied in the Internet field, can solve problems such as optimization and inability to guarantee the adjustment effect, and achieve the best adjustment effect

Inactive Publication Date: 2019-06-28
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the information environment of the advertising platform is constantly changing. Although this adjustment method can guarantee the cost requirements of customers, it cannot guarantee that the adjustment effect will be optimal in the entire advertising platform.

Method used

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  • Information adjustment method and device, electronic equipment and storage medium
  • Information adjustment method and device, electronic equipment and storage medium
  • Information adjustment method and device, electronic equipment and storage medium

Examples

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Embodiment Construction

[0047] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0048] figure 1 It is a flow chart of an information adjustment method in the embodiment of this application.

[0049] The information adjustment method provided by this embodiment is applied to an advertising platform based on the Internet, and the advertising platform is used to deliver advertising information to users through a corresponding client on the Internet to meet the purpose of prom...

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Abstract

The embodiment of the invention provides an information adjustment method and device, electronic equipment and a storage medium. The information adjustment method specifically comprises: in respondance to an advertisement engine service request, sending out a commitment service request; Returning commitment information according to the commitment service request and the target advertisement pointed by the commitment service request; Collecting various feedback information generated by the target advertisement in the putting process; Performing PID processing on the feedback information to obtain a first result, and inputting the feedback information into a pre-trained neural network model to obtain a second result; And adjusting the commitment information according to the first result andthe second result. Because the second result based on the adjustment of the commitment information comprises the feedback information and the pre-estimation parameters of the target advertisement, theadjustment effect is optimal.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to an information adjustment method, device, electronic equipment and storage medium. Background technique [0002] With the development of information technology, the Internet has been able to provide users with a variety of information service platforms, for example, merchants can realize the promotion of business information through Internet-based advertising platforms. When an advertiser publishes an advertisement through the corresponding advertising platform, the published advertisement will be displayed, clicked and converted, so as to achieve the ultimate promotion purpose. [0003] At present, the advertising platform will automatically provide commitment information based on the target cost data given by the customer, and automatically adjust the next commitment information based on the principle of cost recovery. When adjusting the commitment information...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06N3/08
Inventor 闫铭
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD