Data processing method and device

A data processing device and data processing technology, applied in the electronic field, can solve problems such as poor accuracy

Active Publication Date: 2019-07-05
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  • Abstract
  • Description
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  • Application Information

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Problems solved by technology

[0009] The embodiment of the present invention provides a data processing method and device, which are used to solve the technical problem in the prior art that the accuracy of user analysis based on user behavior data is poor

Method used

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Embodiment Construction

[0053] First, in order to understand the embodiment of the present invention, its application scenario is firstly introduced.

[0054] User behavior data analysis is a very critical part of product management in the APP software development industry. In recent years, with the increasingly fierce competition in APP development and application promotion, the work in this area has become more and more important. For a specific APP application, how to collect user behavior data reasonably and effectively, and analyze the data scientifically and effectively, can not only obtain the number of APP users, number of visits, user churn rate and other indicators, but also discover user preferences , user needs and concerns, and other user behavior data. Developers can develop personalized and customized products according to users' behavior habits, and continuously improve products, improve product demand positioning, and improve product quality based on the information fed back from us...

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Abstract

The embodiment of the invention provides a data processing method and device, which are used for solving the technical problem of poor user analysis accuracy based on user behavior data in the prior art. The method comprises the steps that user behavior data and user information related to a user are acquired, the user behavior data are used for indicating access behaviors of the user for functional objects of an application, and the functional objects comprise functional modules related to the application and/or functional points corresponding to the functional modules; based on user behaviordata, a judgment is made that at least two evaluation indexes related to the functional objects and used for indicating the access amount of each functional object, based on the at least two evaluation indexes, the at least one piece of attribute information and the user behavior data, a judgment is made that function demand information corresponding to a function module and a function point in the function object with the function demand information being used for representing a demand condition of a user for the corresponding function module or function point; and a judgment is made that atleast one demand design scheme corresponding to the function object of the application based on the function demand information.

Description

technical field [0001] The invention relates to the field of electronic technology, in particular to a data processing method and equipment. Background technique [0002] User behavior data analysis is a very critical part of product management in the application (Application, APP) software development industry. In recent years, with the increasingly fierce competition in APP development and application promotion, the work in this area has become more and more important. [0003] The current user behavior data analysis method is mainly based on Page View (PV) and website unique visitor (Unique Visitor, UV) methods, in which PV is used to represent the total number of page visits, and the same visitor can have multiple visits. Access to the page, regardless of the repeatability of the visit, UV is used to indicate the total number of page visits, and the repeatability of the visitor's multiple visits to the page needs to be considered. [0004] Generally speaking, PV>UV....

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F8/10
CPCG06F8/10
Inventor 张善贵谢宇张玉魁
Owner AEROSPACE INFORMATION
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