Method, system and apparatus for putting open-screen advertisement of application program and medium

Abstract

The invention discloses a method, system and apparatus for putting an open-screen advertisement of an application program and a medium. The method comprises the following steps: detecting a network downloading speed between the application program and an advertisement server after the application program is started; selecting an open-screen advertisement display mode of the application program according to the network downloading speed; when the network downloading speed is higher than a preset upper limit threshold value, downloading an on-screen advertisement from an advertisement server andcompletely displaying the on-screen advertisement; and when the network downloading speed is lower than the preset lower limit threshold value, skipping the open-screen advertisement and not displaying, and finally entering a main interface of the application program in at least one limited display mode that the network downloading speed is in an interval of the preset upper limit threshold valueand the preset lower limit threshold value. The open-screen advertisement display mode of the application program is selected according to the network downloading speed, the user experience can be guaranteed, meanwhile, the success rate of open-screen advertisement putting is improved to the maximum extent, and therefore the purpose of inventory improvement is achieved, and the problems that theopen-screen advertisement inventory is small, and the experience is poor are solved.

Description

technical field [0001] The present invention relates to a display technology for opening screen advertisements of application programs, in particular to a method, system, equipment and media for opening screen advertisements of application programs. Background technique [0002] Splash ads are one of the most popular forms of advertising for advertisers, and they are also a commercial monetization method commonly used in mobile applications. However, since most apps use a cache strategy or real-time request strategy, this The solution usually encounters the following problems: (1) Since the user’s power-on time is not fixed, the caching strategy caches the open-screen creative, which will cause the expired creative to appear online. (2) If the caching strategy filters expired materials, the success rate of ad delivery will be greatly reduced, and the inventory of app opening screen advertisements will be severely reduced. (3) Real-time request strategy For some users whose ...

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Problems solved by technology

[0002] Splash ads are one of the most popular forms of advertising for advertisers, and they are also a commercial monetization method commonly used in mobile applications. However, since most apps use a cache strategy or real-time request strategy, this The solution usually encounters the following problems: (1) Since the user’s boot time is not fixed, the caching strategy caches the opening screen creative, which will cause the expired creative to appear online

(2) If the caching strategy filters out expired materials, the success rate of ad delivery will be greatly reduced, and the inventory of app open screen advertisements will be seriously reduced

(3) Real-time request strategy For some users whose network speed is not particularly good, it will prolong the user's waiting time for starting the application, and at the same time reduce the success rate of advertising

[0003] To sum up, due to the particularity of display timing, screen-opening advertisements cannot be requested and rendered in real time like regular advertisements, otherwise it will lead to slow entry into the application and serious consequences of blocking users from the application; if caching is used strategies, the effective inventory is very low due to a large number of advertising exposure opportunities not meeting the requirements and wasting

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