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Offline vehicle-mounted advertisement interactive delivery system based on cloud artificial intelligence

A technology of artificial intelligence and advertising, applied in advertising, commerce, instruments, etc., can solve the problems of in-vehicle personnel's own preferences or immediate needs, the difficulty of advertising accuracy, and the difficulty of ensuring passenger privacy, etc., to achieve a good viewing experience and guarantee Accurate delivery effect and the effect of improving delivery efficiency

Inactive Publication Date: 2019-07-30
CHENGDU PANOAI INTELLIGENT TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the user information based on this delivery method comes from the registration information. Due to the limitations of the registration information, it is difficult to accurately take into account the preferences or immediate needs of the vehicle occupants. In addition, the advertisements matched to the vehicle occupants cannot be updated as the characteristics of the vehicle occupants change. , making it difficult to achieve the expected accuracy in later advertising
[0006] In addition, existing in-vehicle advertising intelligent push solutions often use passenger characteristic information as the basis for matching advertisement content, but in the process of uploading and analyzing passenger information, it is difficult to ensure that passenger privacy can be fully protected

Method used

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  • Offline vehicle-mounted advertisement interactive delivery system based on cloud artificial intelligence
  • Offline vehicle-mounted advertisement interactive delivery system based on cloud artificial intelligence
  • Offline vehicle-mounted advertisement interactive delivery system based on cloud artificial intelligence

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0059] Instructions attached figure 1 It shows an offline advertisement interactive delivery system 100 based on cloud artificial intelligence, which is characterized in that it includes a cloud system C and a plurality of advertising terminals T connected to the cloud system through signals respectively 1 -T n .

[0060] Advertising Terminal T 1 -T n Generate a user portrait representing the current passenger, upload the user portrait to the cloud system C, receive and play the advertising content pushed by the cloud system C.

[0061] Cloud system C is used to analyze user portraits, store user information, and push corresponding advertising content to corresponding advertising terminals T according to different user portraits 1 -T n .

[0062] Advertising Terminal T 1 -T n in different vehicles.

[0063] As attached to the manual figure 2 As shown, the advertising terminal T 1 -T n It includes at least a display screen 1, an information collection module 2, an ...

Embodiment 2

[0093] Location-based service (LBS) technology is a value-added service that obtains the location information of mobile terminal users through radio communication networks or external positioning methods, and provides users with corresponding services with the support of geographic information system platforms. The general application of LBS technology is to provide various information services related to the location after determining the location of the mobile device. Embodiment 2 described in this application provides an offline vehicle advertisement interactive delivery system based on cloud artificial intelligence involving LBS technology.

[0094] For the cloud system C of the off-line vehicle advertisement interactive delivery system 100 based on cloud artificial intelligence described in Embodiment 2, reference may be made to the corresponding content recorded in Embodiment 1, which will not be repeated here.

[0095] Instructions attached Figure 4 Shows the advertis...

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PUM

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Abstract

The invention belongs to the technical field of artificial intelligence, and particularly relates to an offline vehicle-mounted advertisement interactive delivery system based on cloud artificial intelligence, which comprises a cloud system and a plurality of advertisement terminals respectively connected to the cloud system through signals, the advertisement terminal generates a user portrait representing the current passenger, uploads the user portrait to the cloud system, and receives and plays the advertisement content pushed by the cloud system; the cloud system is used for analyzing userportraits, storing passenger information and pushing corresponding advertisement contents to the corresponding advertisement terminals according to different user portraits; the advertisement terminals are arranged in different vehicles. According to the invention, the processing mode of accurate matching of the advertisement content is realized based on the real-time collected information ratherthan historical data or registration information, the timeliness of the accurate delivery scheme can be effectively improved, and the consumption interest and the consumption demand of the passengerduring the travel at the time are fully considered.

Description

technical field [0001] The invention belongs to the technical field of artificial intelligence, and in particular relates to an offline vehicle advertisement interactive delivery system based on cloud artificial intelligence. Background technique [0002] Advertisement is a communication tool that carries multiple information, and it is also an attractive consumption guidance tool. Compared with traditional advertising media, new in-vehicle advertising media used in in-vehicle scenes has the advantages of wide coverage and high frequency of contact with consumers, and is gradually favored by advertisers. Because the vehicle body is relatively closed and isolated from certain external information, the sensory stimulation provided by vehicle advertisements is more likely to attract passengers. [0003] However, in actual usage scenarios, most of the existing vehicle advertising terminals can only play one-way advertisements, ignoring passenger perception feedback, unable to p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0265G06Q30/0271
Inventor 尹愚
Owner CHENGDU PANOAI INTELLIGENT TECH CO LTD
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