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Information pushing system, method, and device, projection system, method, and device and electronic device

An information push and projection technology, applied in the field of data processing, can solve problems such as poor user experience, low effectiveness of information push, and low surface utilization

Active Publication Date: 2019-11-12
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] This application provides an information push system, method and device, and a projection relationship determination method and device, so as to solve the problems of low utilization rate of physical store space entity surface, low effectiveness of information push, and poor user experience existing in the prior art

Method used

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  • Information pushing system, method, and device, projection system, method, and device and electronic device
  • Information pushing system, method, and device, projection system, method, and device and electronic device
  • Information pushing system, method, and device, projection system, method, and device and electronic device

Examples

Experimental program
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Effect test

no. 1 example

[0189] Please refer to figure 1 , which is a schematic diagram of an embodiment of an information push system of the present application. The system may include: at least one terminal device 101 and a server 103 deployed in a physical store.

[0190] Such as figure 2 As shown, the terminal device 101 may first collect behavior information of the first user in a physical store.

[0191] The first user refers to an in-store customer in a physical store, also called an offline user, rather than an online user of an Internet application. The physical store is also called an offline physical store, which sells commodities to offline users, such as supermarkets, shopping malls, electrical appliances stores, and the like.

[0192] User behavior can be the behavior of the user walking to a certain area in the physical store, for example, the user walks into the small appliance sales area in the electrical store; it can also be the behavior of the user staying in front of a product...

no. 2 example

[0234] Corresponding to the above information push system, the present application also provides another information push system. Please refer to Figure 7 , which is a schematic diagram of another embodiment of an information push system provided by this application. The parts in this embodiment that are the same as those in the first embodiment will not be described again. Please refer to the corresponding parts in Embodiment 1. Another information push system provided in this application includes: at least one terminal device 701 and a server 703 deployed in a physical store.

[0235] The terminal device 701 is deployed in the physical store, and is used to collect behavior information of the first user in the physical store, and according to the behavior information, determine the spatial entity surface to push information to the first user, and determine the The projector corresponding to the surface of the space entity sends to the server 703 a push information acquisit...

no. 3 example

[0247] Corresponding to the information pushing system of the above-mentioned first embodiment, the present application further provides a first information pushing method. Please refer to Figure 9 , which is a flow chart of the first embodiment of the information push method provided by this application. The parts in this embodiment that are the same as those in the first embodiment will not be described again. Please refer to the corresponding parts in Embodiment 1. The first information push method provided by this application includes:

[0248] Step S901: collecting the behavior information of the first user in the physical display space of the physical store;

[0249] Step S902: According to the behavior information, determine the spatial entity surface to push information to the first user, the spatial entity surface includes any spatial entity surface of the physical store;

[0250] Step S903: Determine the projection area to which the spatial entity surface belongs;...

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Abstract

The invention discloses an information pushing system, method and device, a projection relation determination method and device, a projection system, method and an electronic device. The information pushing system collects behavior information of a customer through physical store terminal device, determines a spatial physical surface displaying pushing information to the customer according to thebehavior information, and sends a pushing information acquisition request for a projection area to which the spatial physical surface of a physical store belongs to a server. The server responds to the request, determines a content provider ordering the projection area according to a corresponding relation set among the content provider, the physical store and the projection area, and returns pushinformation of the provider to the terminal device. The terminal device projects the push information to the determined space entity surface through a physical store projector. By means of the processing mode, the content provider can display the information pushed to the physical store customer by the content provider on any space physical surface of the physical store projection area purchasedby the content provider, and great benefits can be brought to all parties.

Description

technical field [0001] The present application relates to the technical field of data processing, and specifically relates to an information push system, method and device, a method and device for determining a projection relationship, and a projection system, method and electronic equipment. Background technique [0002] With the development of technology, more and more offline stores have begun to use information push systems to display information pushed by content providers to customers in physical stores. For example, merchants push the latest product information, promotional information, etc. to customers. Push information to customers who come to the store through the big screen of the physical store. The physical store can obtain income by selling the right to use the large screen. The content provider can effectively push the information to the customer, and the customer can keep abreast of and grasp the business dynamics. [0003] A typical way of pushing informati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06Q30/0643
Inventor 张哲
Owner ALIBABA GRP HLDG LTD