An application method of Internet advertising information delivery based on video camera

Abstract

The invention discloses an application method for delivering Internet advertisement information based on a video camera, which specifically includes: (1) combining a WiFi probe or a WiFi Internet access module with a camera to form an intelligent collection terminal, which is deployed in stores, shopping malls or other In public places, capture video and image data of each person at the same time, and detect the WiFi MAC address of the mobile phone; (2) data processing and extraction; (3) offline and online ID access methods; (4) user tag portrait based on video camera; (5) Advertising information placement. The invention utilizes intelligent collection hardware to collect offline traffic that cannot be collected by the online platform; opens up the online and offline ID systems to integrate offline and online traffic; after the ID is opened, it supports online and offline Internet Advertising information delivery and other operating methods.

Description

technical field [0001] The invention relates to an application method for delivering internet advertisement information, in particular to an application method for delivering internet advertisement information based on a video camera. Background technique [0002] With the rapid development of the mobile Internet, the mobile marketing and advertising business based on smartphones is booming. Mobile marketing refers to the behavior of targeting and accurately delivering personalized real-time information directly to the target audience on mobile terminals (mobile phones or tablet computers) for users of mobile terminals, and achieving marketing goals through information interaction with consumers. At present, the mainstream unique identification of users is the mobile phone device ID, including MAC, IMEI, IDFA, Android ID, etc. These IDs can be obtained directly from the user's mobile phone operating system through online methods such as APP or SDK. Various mobile marketing a...

AI Technical Summary

Problems solved by technology

[0003] At present, the mainstream unique identification of users is the mobile device ID, including MAC, IMEI, IDFA, AndroidID, etc. These IDs can be obtained directly from the user's mobile phone operating system through online methods such as APP or SDK, and various mobile marketing advertising platforms Data exchange and business cooperation are carried out by docking mobile device IDs. The premise of these is that users must use relevant APPs or SDKs. Users who do not use relevant applications cannot complete perception and information access.

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