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Advertisement putting method and device

A technology of advertising placement and advertising, which is applied in the computer field, can solve problems such as the inability to guarantee high traffic quality and high advertising traffic, and achieve the effect of uniform advertising and quality improvement

Pending Publication Date: 2019-12-17
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Since a corresponding number of advertisement flows are randomly selected from the above 2n advertisement flows through the random probability mechanism for advertisement delivery, there is no guarantee that the advertisement flows with high traffic quality will be selected

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0072] refer to figure 1 , which shows a flow chart of the steps of an advertisement placement method according to an embodiment of the present invention, which may specifically include the following steps:

[0073] Step 101. Receive advertisement traffic sent by a first server.

[0074] In the embodiment of the present invention, the first server may be the server of each media website that can provide advertisement traffic, and may also be an advertisement transaction server in the RTB (Real Time Bidding, real-time bidding) system, etc., for example, may be an Internet media party server, etc., the advertisement traffic may be used to place advertisements, which is not specifically limited in this embodiment of the present invention.

[0075] In the embodiment of the present invention, the advertisement flow receiver may be an advertisement delivery platform, or may be a demand-side platform in an RTB (Real Time Bidding, real-time bidding) system.

[0076] In the embodimen...

Embodiment 2

[0097] refer to figure 2 , which shows a flow chart of the steps of an advertisement placement method according to an embodiment of the present invention, which may specifically include the following steps:

[0098] Step 201. Receive advertisement traffic sent by a first server.

[0099] For the above step 201, reference may be made to step 101 in Embodiment 1 of the present invention, which will not be repeated here.

[0100] Step 202. Obtain the attribute characteristics of the advertisement traffic.

[0101] In the embodiment of the present invention, attribute characteristics of each received advertisement traffic may be acquired. The attribute characteristics that need to be obtained for each advertisement flow can be preset, and the attribute characteristics corresponding to each advertisement flow can be obtained according to the preset attribute characteristics.

[0102] In the embodiment of the present invention, the attribute characteristic of the advertisement t...

Embodiment 3

[0197] refer to Figure 4 , shows a structural block diagram of an advertisement delivery device according to an embodiment of the present invention, and the device may specifically include the following modules:

[0198] an advertising traffic receiving module 401, configured to receive the advertising traffic sent by the first server;

[0199] A quality scoring module 402, configured to determine a quality score for each advertisement flow;

[0200] Delivery rate acquisition module 404, configured to acquire the current delivery rate of advertising traffic;

[0201] A target advertisement traffic selection module 405, configured to select a target advertisement traffic from the advertisement traffic based on the current advertisement traffic delivery rate and the quality score;

[0202] The advertisement delivery module 406 is configured to perform advertisement delivery on the target advertisement traffic.

[0203] refer to Figure 5 said, in the above Figure 4 based ...

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PUM

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Abstract

The embodiment of the invention provides an advertisement putting method and device. The method specifically comprises the following steps of receiving advertisement traffic sent by a first server, determining a quality score of each advertisement traffic, obtaining a current advertisement traffic putting rate, selecting a target advertisement traffic from the advertisement traffic based on the current advertisement traffic putting rate and the quality score, and carrying out advertisement putting on the target advertisement traffic. According to the invention, the advertisement flow with highflow quality is selected for advertisement putting, so that the advertisement putting quality is improved; when the advertisement flow with high flow quality is selected, the current advertisement flow putting rate is used as a reference, the situation that the number of abandoned advertisement flow is too large and the number of selected target advertisement flow is insufficient is avoided, andit is guaranteed that advertisements are put at a constant speed.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an advertisement delivery method and an advertisement delivery device. Background technique [0002] With the development of the Internet, e-commerce is also developing rapidly, and in order to promote the products of the sellers on the Internet, Internet advertisements also emerge as the times require. [0003] In the existing technology, there is a common method of delivering advertising data with guaranteed price and quantity in the Internet. For example, the Internet media party promises to send 2n advertising traffic within a specified time for the advertiser to choose. The advertiser must, within the specified time, Purchase a certain amount of advertising traffic from the above 2n advertising traffic at least at a fixed price for corresponding advertising. Advertising traffic for advertising. [0004] The inventor finds in the process of implementing the present invent...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0277
Inventor 陈东
Owner BEIJING QIHOO TECH CO LTD