Streaming media advertisement interactive association accurate delivery method

A delivery method and streaming media technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as huge manpower, achieve strong correlation, increase accuracy and effect, and smooth switching.

Inactive Publication Date: 2019-12-24
HANGZHOU ARCVIDEO TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the current streaming media advertising system wants to achieve a strong association between advertising content and video content, it can only be manually reviewed and configured, that is, to manually configure content-related advertisements and videos in an advertising strategy. Understanding advertising content also requires understanding video content. With the explosive growth of Internet videos today, manual operations require too much manpower.
Moreover, a long video will contain multiple completely different scenes, so simply associating the advertisement with the main content of the video will not achieve good results. It is necessary to associate the advertisement with specific scenes in the video in order to achieve better results.

Method used

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  • Streaming media advertisement interactive association accurate delivery method
  • Streaming media advertisement interactive association accurate delivery method
  • Streaming media advertisement interactive association accurate delivery method

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Embodiment Construction

[0030] The present invention will be further described below in conjunction with the accompanying drawings and specific embodiments.

[0031] Such as figure 1 In the described embodiment, a streaming media advertisement interactive association accurate placement method specifically includes the following steps:

[0032] (1) The terminal starts the video broadcast control module to play the specified video. During the playback process, the video broadcast control module continues to obtain video key frames. The video broadcast control module is responsible for starting the scene conversion detection module and sending the video key frames to the scene conversion detection module. Perform scene transition detection;

[0033] The video playback control module controls the playback of videos and advertisements. The scene conversion detection module is responsible for the scene conversion detection of the video content during the video playback process. The video playback control ...

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Abstract

The invention discloses a streaming media advertisement interactive association accurate delivery method. According to the method, a video scene conversion detection technology is combined with an AIobject identification technology, so that the streaming media advertisement content and the video content are highly associated, advertisement related information in the video can be extracted and identified according to the video scene, and then advertisement matching and display are carried out. The beneficial effects of the method are that: the advertisement content and the video content have strong relevance, so that the advertisement information is easier to be deeply loved by people, the switching between the advertisement and the video is smoother, the video watching experience is better, the accuracy and effect of advertisement putting are greatly improved, and the bad experience brought by advertisement inter-cut to video watching can be greatly reduced.

Description

technical field [0001] The present invention relates to the technical field of video information processing, in particular to a method for interactively correlating and accurately delivering streaming media advertisements. Background technique [0002] With the development of Internet technology and the continuous improvement of network bandwidth, Internet advertising has entered a diversified development. Various advertising forms are suitable for various scenarios and needs, among which streaming video advertising is the most direct and most informative form of advertising. Streaming media video advertisements have evolved from being directly embedded into the content of the feature film as a part of the video similar to live TV, to a form that completely separates the feature film from the advertisement through the control of the playback terminal, and pauses the feature film at the time when the advertisement needs to be played Play, start ad playback, and continue to p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/81H04N21/44H04N21/431
CPCH04N21/2668H04N21/4316H04N21/44008H04N21/812
Inventor 文志平张华沈德欢裘昊
Owner HANGZHOU ARCVIDEO TECHNOLOGY CO LTD
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