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Advertising information processing method, apparatus, computer equipment and storage medium

An information processing method and advertising technology, applied in the field of electronic advertising, can solve the problem of low conversion effect of electronic advertising and achieve the effect of improving conversion effect

Active Publication Date: 2022-07-08
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide an advertisement information processing method, device, computer equipment and readable storage medium for the technical problem of low conversion effect of electronic advertisements

Method used

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  • Advertising information processing method, apparatus, computer equipment and storage medium
  • Advertising information processing method, apparatus, computer equipment and storage medium
  • Advertising information processing method, apparatus, computer equipment and storage medium

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Embodiment Construction

[0087] In order to make the purpose, technical solutions and advantages of the present application more clearly understood, the present application will be described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application, but not to limit the present application.

[0088] figure 1 It is an application environment diagram of the advertisement information processing method in one embodiment. refer to figure 1 , and the advertisement information processing method is applied to an advertisement information processing system. The advertisement information processing system includes an advertisement terminal 102 , an advertisement server 104 , a video server 106 , a scanning terminal 108 , an intermediate server 110 and a landing page server 112 . The advertisement terminal 102 is connected in communication with the advertisement se...

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Abstract

The present application relates to a method, device and computer equipment for processing advertisement information. The method includes: sending an advertisement playing request to an advertisement server; the advertisement playing request is used to instruct the advertisement server to obtain information of the advertisement to be played, and generate a link according to the advertisement information address; the information of the advertisement includes the address of the landing page of the advertisement; the advertisement material and the link address of receiving the feedback from the advertisement server in response to the advertisement playback request; displaying the advertisement material; code. The advertisement server is instructed to obtain the information including the address of the landing page of the advertisement to be played through the advertisement playback request to generate the link address. After receiving the feedback link address, the graphic code for obtaining the advertisement information is generated according to the link address, so that the advertisement can In addition to being exposed, it is also possible to obtain the landing page address of the advertisement based on the graphic code to access the landing page, effectively improving the conversion effect of the advertisement.

Description

technical field [0001] The present application relates to the technical field of electronic advertisements, and in particular, to a method, apparatus, and computer equipment for processing advertisement information. Background technique [0002] In recent years, with the rapid rise and rapid development of large-screen industries such as online TV, cinema movies, and large-screen advertising, advertising companies and application service agencies have emerged one after another around the realization of large-screen businesses. It is one of the ideal distribution channels for advertisers. [0003] However, limited by the control of broadcast channels, some electronic advertisements can only be exposed and displayed on a fixed basis, but cannot access the played electronic advertisements and their landing pages, resulting in low conversion effects of electronic advertisements. For example, based on the regulatory requirements for OTT (Over The Top) Internet TV, Internet TV eq...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/235H04N21/258H04N21/435H04N21/442H04N21/81G06Q30/02
CPCH04N21/235H04N21/25866H04N21/435H04N21/44218H04N21/812G06Q30/0277
Inventor 周彬吴天懿王平罗明
Owner TENCENT TECH (SHENZHEN) CO LTD