Network advertisement bidding method and device based on keywords
An online advertisement and keyword technology, applied in the Internet field, can solve the problems of low search efficiency and waste of search resources, and achieve the effect of saving search resources, improving search efficiency, and improving experience
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Embodiment 1
[0079] In this example, assuming that the keyword is "flowers", the purpose is to calculate the target rankscore value of the keyword "flowers" in a combination where the region and province are Beijing, the advertisement position is the first from the left, and the matching method is a common phrase. Obtain historical advertisement logs under this combination of network parameters, as shown in the following table:
[0080] Table 2
[0081] pvid placement Advertisers Quality bid Geographical provinces matching method rankscore value pv1 left one A 0.9 3.0 Beijing common phrase 0.9*3.0=2.7 pv2 left one A 0.9 3.0 Beijing common phrase 0.9*3.0=2.7 pv3 left one E 0.5 5.0 Beijing common phrase 0.5*5.0=2.5 pv4 left one C 0.6 4.2 Beijing common phrase 0.6*4.2=2.52 pv5 left one C 0.6 4.2 Beijing common phrase 0.6*4.2=2.52 pv6 left one F 0.8 3.25 Beijing common phrase 0.8*3.25...
Embodiment 2
[0087] In this embodiment, the keyword is still "flowers", and the purpose is to calculate the target rankscore value of the keyword "flowers" in a combination where the geographical province is Beijing, the advertisement position is the second from the left, and the matching method is a common phrase. To do this, first obtain the historical online advertising logs under this online advertising parameter combination, as follows:
[0088] table 3
[0089] pvid placement Advertisers Quality bid Geographical provinces matching method rankscore value pv1 second from left B 0.6 4.0 Beijing common phrase 0.6*4.0=2.4 pv2 second from left C 0.6 4.2 Beijing common phrase 0.6*4.2=2.52 pv3 second from left X 0.4 5.0 Beijing common phrase 0.4*5.0=2.0 pv4 second from left C2 0.6 4.0 Beijing common phrase 0.6*4.0=2.4 pv5 second from left C2 0.6 4.0 Beijing common phrase 0.6*4.0=2.4 pv6 s...
Embodiment 3
[0095] In this embodiment, the keyword is still "flowers", and the purpose is to calculate the target rankscore value of the keyword "flowers" in a combination where the geographical province is Shanghai, the advertising position is the third from the left, and the matching method is a common phrase. To do this, first obtain the historical online advertising logs under this online advertising parameter combination, as follows:
[0096] Table 4
[0097] pvid placement Advertisers Quality bid Geographical provinces matching method rankscore value pv1 third from left C 0.8 2.0 Shanghai common phrase 0.8*2.0=1.6 pv2 third from left D 0.7 2.0 Shanghai common phrase 0.7*2.0=1.4
[0098] Similarly, the rankscore value in Table 4 is the historical rankscore value, and multiple historical rankscore values are arranged in ascending order to obtain the sorting direction Corresponding exposure value sorting subvector The disp...
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