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Advertisement pushing method, device and system

An advertising push and advertising technology, applied in the direction of advertising, data processing applications, instruments, etc., can solve problems that affect the effect of advertising and unfavorable consumers' car experience, so as to improve the effect of advertising, flexible and changeable push methods, and improve The effect of driving pleasure

Active Publication Date: 2020-07-10
DFSK MOTOR LTD CHONGQING BRANCH CO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Existing in-vehicle advertisements are usually blindly promoted through small programs, booting, video playback, and radio stations, which is not conducive to consumers' good car experience, and will inevitably affect the effectiveness of advertising

Method used

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  • Advertisement pushing method, device and system
  • Advertisement pushing method, device and system
  • Advertisement pushing method, device and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0081] like figure 1 As shown, a method for pushing an advertisement specifically includes the following steps:

[0082] S11. Receive a trigger request sent by the target vehicle.

[0083] The above-mentioned trigger request can be a boot request, that is: a request sent when the vehicle-mounted terminal installed in the target vehicle is powered on; it can also be a request sent when an APP of the vehicle-mounted terminal is started; in addition, it can also be a request sent by an APP of the vehicle-mounted terminal When the request is sent according to the preset trigger time point, for example: when the broadcast APP is playing the broadcast, when the preset time point is reached, the request is sent to the server.

[0084] S12. According to the trigger request, query the preferred advertisement type and preferred advertisement duration corresponding to the target vehicle.

[0085] The methods for obtaining the above preferred advertisement types include:

[0086] Obtai...

Embodiment 2

[0132] Corresponding to Embodiment 1, this application provides an advertisement pushing device, such as figure 2 shown, including:

[0133] The receiving module 21 is used to receive the trigger request sent by the target vehicle;

[0134] The query module 22 is used to query the preferred advertisement type and preferred advertisement duration corresponding to the target vehicle according to the trigger request; Advertisements corresponding to the vehicle's preferred advertisement type and preferred advertisement duration;

[0135] Push module 23, configured to push the advertisement to the target vehicle.

[0136] Preferably, the device further includes a generation module 24, configured to obtain and analyze commodity operation records associated with the account number of the vehicle-mounted terminal of the target vehicle, and obtain the preferred advertisement type corresponding to the account number of the vehicle-mounted terminal of the target vehicle; and It is us...

Embodiment 3

[0153] The application provides a computer system, comprising:

[0154] one or more processors; and

[0155] A memory associated with the one or more processors, the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:

[0156] Receive the trigger request sent by the target vehicle;

[0157] According to the trigger request, query the preferred advertisement type and preferred advertisement duration corresponding to the target vehicle;

[0158] Determining the advertisement corresponding to the preferred advertisement type and preferred advertisement duration of the target vehicle in the preset advertisement type, advertisement duration and advertisement correspondence table;

[0159] Push the advertisement to the target vehicle.

[0160] in, image 3 The architecture of the computer system is exemplarily shown, which may specifically include a processor 32 , a...

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PUM

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Abstract

The embodiment of the invention discloses an advertisement pushing method, device and system. The method comprises the steps: receiving a trigger request sent by a target vehicle; querying a preference advertisement type and a preference advertisement duration corresponding to the target vehicle according to the triggering request; determining an advertisement corresponding to the preferred advertisement type and the preferred advertisement duration of the target vehicle in a preset corresponding relation table of the advertisement type, the advertisement duration and the advertisement; and pushing the advertisement to the target vehicle. According to the invention, accurate vehicle-mounted advertisement pushing is achieved for different groups, the vehicle using experience of the user isimproved, and meanwhile, the advertisement putting effect is improved.

Description

technical field [0001] The invention belongs to the technical field of intelligent network connection, and in particular relates to an advertisement pushing method, device and system. Background technique [0002] With the development of automobile Internet technology, automobiles, as a new advertising carrier, can play a very good and effective promotion effect. Existing in-vehicle advertisements are usually blindly promoted through small programs, booting, video playback, and radio stations, which is not conducive to consumers' good car experience, and will inevitably affect the effectiveness of advertisements. Contents of the invention [0003] In order to solve the problems of the prior art, the present invention proposes an advertisement push method, device, and system, which can realize accurate in-vehicle advertisement push for different groups, improve the user's car experience, and also improve the effect of advertisement delivery. [0004] The specific technical...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0265G06Q30/0266G06Q30/0272G06Q30/0252G06Q30/0255
Inventor 周林陈江洪
Owner DFSK MOTOR LTD CHONGQING BRANCH CO