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DMP audience data real-time processing method and device, and computer readable storage medium

A technology for real-time data processing and data, applied in the field of data processing, can solve problems such as poor real-time data processing, and achieve the effect of improving real-time performance

Pending Publication Date: 2020-09-29
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] However, at present, the processing of DPM audience data is usually offline data processing, and the real-time performance of data processing is poor

Method used

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  • DMP audience data real-time processing method and device, and computer readable storage medium
  • DMP audience data real-time processing method and device, and computer readable storage medium

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Embodiment Construction

[0026] As mentioned above, at present, DPM audience data is usually processed offline, and the real-time performance of data processing is poor.

[0027] In the embodiment of the present invention, the audience data obtained in real time is input into the kafka container, and the audience data input into the kafka container is identified to obtain user data fragments. By identifying and translating the user data fragments, a user with preset tags is obtained. Dimension user data fragments, merge user data fragments with preset label dimensions to obtain real-time user data fragments. The kafka container is used to store real-time audience data, identify and translate it in real time, and obtain real-time user data fragments, which can improve the real-time performance of DMP audience data processing.

[0028] In order to make the above objects, features and beneficial effects of the embodiments of the present invention more comprehensible, specific embodiments of the present i...

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Abstract

The invention discloses a DMP audience data real-time processing method and device, and a computer readable storage medium, and the DMP audience data real-time processing method comprises the steps: inputting audience data obtained in real time into a kafka container; recognizing the audience data input into the kafka container according to a preset configuration condition to obtain a user data segment; wherein the user data segment comprises a user identifier, user attribute information and user behavior information in a preset time period; according to a preset knowledge base, translating the user data segment to obtain a user data segment with a preset label dimension; and combining the user data fragments with the preset label dimension to obtain a processed real-time user data fragment. By adopting the method, the real-time performance of DMP audience data processing can be improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of data processing, and in particular to a method and device for real-time processing of DMP audience data, and a computer-readable storage medium. Background technique [0002] The traditional data management platform (Date Management Platform, DMP) integrates the scattered first and third-party data into a unified technical platform, and standardizes and subdivides these data, so that users can push these subdivision results to In the existing interactive marketing environment. [0003] However, at present, DPM audience data is usually processed offline, and the real-time performance of data processing is poor. Contents of the invention [0004] The technical problem solved by the embodiments of the present invention is how to improve the real-time performance of DMP audience data processing. [0005] In order to solve the above technical problems, the embodiment of the presen...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06N5/02
CPCG06Q30/0201G06N5/022G06Q30/0255G06Q30/0271
Inventor 唐英荣
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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