Recommended content pushing method, device and equipment, and readable storage medium

A technology for recommending content and history, applied in the field of data processing, can solve the problems of unreferential advertising effect, low accuracy of calculation results, and deviation of the investment of advertising resources from the investment expected by customers.

Pending Publication Date: 2020-11-13
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, due to the delay in reporting conversion events, for example, there is a delay between users downloading software and registering an account. Therefore, when calculating resource input for conversion events within a specified period of

Method used

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  • Recommended content pushing method, device and equipment, and readable storage medium
  • Recommended content pushing method, device and equipment, and readable storage medium
  • Recommended content pushing method, device and equipment, and readable storage medium

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Embodiment Construction

[0036] In order to make the purpose, technical solution and advantages of the present application clearer, the implementation manners of the present application will be further described in detail below in conjunction with the accompanying drawings.

[0037] First, a brief introduction to the nouns involved in the embodiments of this application:

[0038] Advertising bid: refers to the amount of resources paid by the advertiser for user interaction events when placing advertisements, such as: the amount of resources paid for 1,000 impressions / one click event / one conversion event, such as: 15 yuan for 1,000 exposures (CostPer Mille, CPM), 1 cent per click (Cost Per Click, CPC), 10 yuan per activation (Cost PerAction, CPA), the advertising bid is used to represent the advertiser's required cost.

[0039] Price adjustment strategy: Refers to the bidding method that fluctuates up and down based on the advertising bid for the cost target within a certain period of time. For exampl...

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PUM

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Abstract

The invention discloses a recommended content pushing method, device and equipment and a readable storage medium, and relates to the field of data processing. The method comprises the steps of obtaining historical conversion data; obtaining expected conversion expressions, wherein the expected conversion expressions include historical expected data and future expected expressions, the historical expected data correspond to expected backflow of the historical interaction operation before the designated moment, and the future expected expressions include the corresponding relation between the future expected data and the adjustment coefficients; determining an adjustment coefficient according to the historical conversion data and the expected conversion expression; and adjusting the specified resource quantity data according to the adjustment coefficient. The adjustment coefficient is obtained through the historical conversion data and the expected conversion expression, and the expectedconversion expression is determined by integrating the historical expected data and the future expected data, that is, the control accuracy of the resource quantity is relatively high, so that when the method is applied to the cloud server, the conversion data is stored and read in the cloud server.

Description

technical field [0001] The embodiments of the present application relate to the field of data processing, and in particular to a method, device, device, and readable storage medium for pushing recommended content. Background technique [0002] Advertisement bids refer to the amount of resources advertisers pay for user interaction events when placing advertisements, such as: the amount of resources paid for a thousand impressions / one click event / one conversion event. Usually, advertisers target a period of time based on advertisement bids. The duration predetermines the total budget. Among them, the conversion event refers to the interactive event obtained according to the exposure extension, such as: download event, registration event, etc. [0003] In related technologies, when determining the conversion amount, all reported conversion events within a specified time period are determined as conversion events within the specified time period, and the conversion within the s...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0271G06Q30/0273
Inventor 宋颖陈琼王流斌沈鑫李彪秦臻郭锐
Owner TENCENT TECH (SHENZHEN) CO LTD
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