A method and device for identifying abnormal traffic at advertising sites
A technology for advertising spots and abnormal traffic, applied in the network field, can solve problems such as difficult data acquisition and judgment, and achieve the effect of facilitating collection and promotion, reducing the misjudgment rate, and avoiding misjudgment
Active Publication Date: 2021-09-17
BEIJING XUEZHITU NETWORK TECH
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Problems solved by technology
[0005] Aiming at the above-mentioned problems of data acquisition difficulty and one-sided judgment, the present invention proposes a method and device for identifying abnormal traffic at advertising sites by combining device IDs and advertising sites to determine abnormal traffic. This method calculates the traffic on advertising sites Tilt the situation, so as to accurately judge the abnormal situation on the advertising point, and further determine the abnormal traffic
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[0044] Hereinafter, specific embodiments of the present invention will be further described in conjunction with the accompanying drawings.
[0045] Such as Figure 1-2 As shown, a method for identifying abnormal traffic at an advertising site proposed by the present invention includes the following steps:
[0046] S1: Comparing the daily total traffic of each advertising spot with the preset traffic threshold of each advertising spot, and obtaining the advertising spot to be analyzed;
[0047] S1 specifically includes the following steps:
[0048] S11: From the multiple log information obtained when the terminal device accesses the network, extract the daily total traffic on the corresponding advertising point, the number of device IDs, and the traffic of each device ID at the advertising point according to the advertising point data;
[0049] S12: According to the daily total flow of each advertising point obtained in S11, the average flow on each advertising point is calc...
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The present invention proposes a method and device for identifying abnormal traffic at advertising sites, including the following steps: comparing the daily total traffic of each advertising site with the traffic threshold of each advertising site, and obtaining the advertising site to be analyzed; according to each The traffic conditions of each device on the advertising point to be analyzed are obtained to obtain the traffic gradient of each advertising point to be analyzed; according to the traffic gradient, the overall traffic gradient of the advertising point to be analyzed is obtained; the traffic of each advertising point to be analyzed is Compare the gradient with the overall traffic gradient. When the traffic gradient is greater than the overall traffic gradient, then compare the traffic generated by each device in the advertising spot with the average traffic of the equipment in the advertising spot. If a certain device generates If the traffic is greater than the average traffic, it is determined that the device is an abnormal device, and the traffic generated by the device at the advertising point is an abnormal traffic. The present invention combines equipment ID and advertisement point analysis, and locates the traffic gradient to finely judge the abnormal situation on the advertisement point, and improves the recognition rate.
Description
technical field [0001] The invention belongs to the field of network technology, and in particular relates to a method and a device for identifying abnormal traffic at an advertising site. Background technique [0002] With the popularity of mobile terminal devices such as smartphones and tablet computers, third-party application (Application, APP) clients have gradually become the main carrier for advertisers to place advertisements. App manufacturers host the advertising space in the App to the advertising network (AdNetWork, ADN), and realize it with the help of ADN's sales and agency team. However, some groups earn huge profits by falsifying the browsing and clicking traffic of advertisements, which seriously damages the interests of advertisers. This kind of falsified browsing is called "abnormal traffic". In order to protect the legitimate rights and interests of advertisers, it is necessary to monitor the abnormal traffic of advertisements. During the advertisement m...
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IPC IPC(8): H04L12/26G06Q30/02
CPCG06Q30/0245H04L43/0876H04L43/16
Inventor 张可成田丹丹丁若谷
Owner BEIJING XUEZHITU NETWORK TECH