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Method and device for determining brand mention rate, electronic equipment and storage medium

A mention rate, brand technology, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve the problems of high cost of sample acquisition, poor timeliness, and inability to guarantee data reliability, etc., to reduce high acquisition costs, Effects of improving timeliness and data reliability

Pending Publication Date: 2021-03-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

These two methods have the problems of high cost of sample acquisition, poor timeliness, and inability to guarantee data reliability

Method used

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  • Method and device for determining brand mention rate, electronic equipment and storage medium
  • Method and device for determining brand mention rate, electronic equipment and storage medium
  • Method and device for determining brand mention rate, electronic equipment and storage medium

Examples

Experimental program
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Effect test

example 1

[0088] Example 1: The search path includes: irrelevant words --> ... class words --> less than n1 irrelevant words --> brand words. That is, in the search path, the interval data between the search request containing category words and the search request containing brand words is less than n1. Then the search path can be used as a sample for calculating the first mention rate of the brand.

example 2

[0089] Example 2: The search path includes: irrelevant words—>brand words—>irrelevant words—>…category words—>more than n1 irrelevant words. That is, in the search path, none of the n1 search requests after the search request containing the category word contains the brand word. Then the search path cannot be used as a sample for calculating the first mention rate of the brand.

example 3

[0090] Example 3: The search path includes: irrelevant word—>…category word—>irrelevant word more than n1 times. That is, in the search path, none of the n1 search requests after the search request containing the category word contains the brand word. Then the search path cannot be used as a sample for calculating the first mention rate of the brand.

[0091] In a possible implementation manner, the pre- and post-sequence model may refer to a search path that contains brand words in keywords of n2 times before or after the user searches for an industry as a valid sample. Wherein, n2 may be the same as or different from n1.

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Abstract

The invention discloses a method and device for determining a brand mention rate, electronic equipment and a storage medium, and relates to the field of brand value analysis. The specific implementation scheme is as follows: obtaining search paths of a plurality of users, wherein the search paths comprise a plurality of search requests arranged in sequence; screening a sample set of a preset category from the plurality of search requests, wherein each sample in the sample set comprises a search path of which the interval between a first request and a second request meets a preset condition; wherein the first request is a search request corresponding to the preset category, and the second request is a search request corresponding to a brand; determining a first sample comprising the first request and the second request corresponding to a preset brand in the sample set; and determining the mention rate of the preset brAccording to the number of the first samples and the number of the samples in the sample set. The brand mention rate can be reduced, the collection cost is high, the timeliness is improved, and the data reliability is improved.

Description

technical field [0001] The present application relates to a technical field of data analysis, in particular to a field of brand value analysis. Background technique [0002] Brand equity indicators refer to the digital representation of brand assets such as brand awareness, awareness, and preference. First mention rate is an important brand equity indicator. The first mention rate refers to the proportion of the number of consumers who first mention a brand when consumers give a brand in a specific industry or category. For example, in the consumer survey of chewing gum, a total of 10,000 consumers were surveyed, and the first brand of chewing gum given by 8,000 consumers was brand Y, so the first mention rate of brand Y in this survey is 80%. %. [0003] At present, survey questionnaires are generally used to obtain brand equity indicators such as the first mention rate, such as paper questionnaires or online electronic questionnaires. These two methods have the problem...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/33G06F16/335G06F16/36
CPCG06F16/3334G06F16/334G06F16/335G06F16/367
Inventor 卢磊王崇杰
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD