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Product pushing method and device, storage medium and electronic equipment

A product and main product technology, applied in the field of product push, can solve the problems of parameter configuration, large system overhead, inability to configure bank products, and heavy workload, and achieve the effect of reducing complexity, satisfying differences, and reducing workload.

Pending Publication Date: 2021-04-09
CHINA CONSTRUCTION BANK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Using the original product unit marketing model, the number of products continues to expand as the number of customers increases, and the cost from parameter configuration to system costs is increasing, resulting in a problem of heavy workload
And it cannot configure banking products well according to the differences of users, which is poorly targeted

Method used

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  • Product pushing method and device, storage medium and electronic equipment
  • Product pushing method and device, storage medium and electronic equipment
  • Product pushing method and device, storage medium and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] figure 1 It is a flow chart of a product push method provided in Embodiment 1 of the present application. This embodiment is applicable to the situation of product push, and the method can be executed by a product push device provided in the embodiment of the present application. The device can It is realized by means of software and / or hardware, and can be integrated into devices such as smart terminals for pushing products.

[0027] Such as figure 1 As shown, the push method of a product includes:

[0028] S110. Determine historical product types according to user needs; wherein, the historical product types are classified according to preset rules, the historical product types include a main product, and the main product includes at least one first product unit.

[0029] In this embodiment, the user needs may be credit needs, leasing needs, or wealth management needs. Among them, credit refers to the form of value movement conditioned on repayment and interest pay...

Embodiment 2

[0067] figure 2 It is a schematic diagram of the product pushing process in the second embodiment of the present invention, and the second embodiment is further optimized on the basis of the first embodiment. The specific optimization is: determining the secondary product according to the historical product type and the user demand, including: according to the inclusion relationship between the historical product type and the first product unit, the dependency relationship between the first product units, and The constraint relationship between the historical product type and the user demand is determined from the product. Wherein, details that are not described in detail in this embodiment can be found in Embodiment 1. Such as figure 2 As shown, the method includes the following steps:

[0068] S210. Determine historical product types according to user needs; wherein, the historical product types are classified according to preset rules, the historical product types incl...

Embodiment 3

[0083] image 3 It is a schematic structural diagram of a product pushing device provided in Embodiment 3 of the present application, as image 3 As shown, the push device of the product includes:

[0084] A historical product type determining module 310, configured to determine a historical product type according to user needs; wherein, the historical product type is divided according to preset rules, the historical product type includes a main product, and the main product includes at least one first product unit;

[0085] A secondary product determination module 320, configured to determine a secondary product according to the historical product type and the user demand;

[0086] A product unit determination module 330, configured to determine the second product unit included in each secondary product;

[0087] The target product type determination module 340 is configured to determine the target product type according to the first product unit and the second product uni...

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PUM

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Abstract

The embodiment of the invention discloses a product pushing method and device, a storage medium and electronic equipment. The method comprises the steps of determining a historical product type according to a user demand, wherein the historical product types are divided according to a preset rule, the historical product types comprise a main product, and the main product comprises at least one first product unit; determining a slave product according to the historical product type and the user demand; determining a second product unit included in each slave product; and determining a target product type according to the first product unit and the second product unit so as to push the target product type to a user. According to the technical scheme, the target product type can be designed on the basis of the historical product type, the complexity of target product type configuration is reduced, and the workload is small. Design can be carried out according to user requirements, pertinence is high, and the difference of different users can be met.

Description

technical field [0001] The embodiments of the present application relate to the technical field of product push, and in particular, to a product push method, device, storage medium, and electronic equipment. Background technique [0002] With the vigorous development of Internet technology and e-commerce websites, commercial banks have incorporated the credit system of e-commerce platforms and core enterprises in the supply chain into the entire network information sharing system, and established an access model for e-commerce financing enterprises. Provide fast self-service credit business for customers, realize the whole process of online operation of credit business such as customer credit business application, electronic contract signing, loan withdrawal, repayment, etc., and provide customers with fast, convenient and smooth whole process electronic Corporate financing channels. [0003] At present, the common method is to create multiple credit products to meet the bu...

Claims

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Application Information

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IPC IPC(8): G06Q40/02G06Q30/06
CPCG06Q30/0631G06Q40/03
Inventor 乔石范卫平董文杰丁海波李小佳
Owner CHINA CONSTRUCTION BANK
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