Advertisement putting method and device

Abstract

The invention discloses an advertisement putting method and device, and relates to the technical field of computers. A specific embodiment of the method comprises the steps of obtaining warehouse production information in response to received putting information of warehouse-following advertisements; wherein the putting information at least comprises feature information; determining a warehouse task amount estimated value corresponding to the feature information according to warehouse production information and putting information; determining a putting strategy of the warehouse-following advertisement according to the warehouse task amount estimated value and the putting information; and putting the warehouse-following advertisement according to the putting strategy. According to the embodiment, the warehouse task amount corresponding to the advertisement features can be estimated by using the configured estimation model according to the feature information of the warehouse-following advertisement and the production information of the warehouse, and then the putting strategy is determined to be used for advertisement putting, so that accurate matching of the advertisement and the putting warehouse is realized, the advertisement putting can be accurately matched with the user, a better advertisement effect is generated, and meanwhile, the insufficiency or waste of materials can be avoided.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for placing advertisements. Background technique [0002] In the scenario of logistics advertisement delivery, it mainly includes warehouse-mounted advertisements and non-warehouse-mounted advertisements. Among them, warehouse-mounted advertisements mainly include: parcel advertisements, outer packaging advertisements, face-to-face advertisements, etc. The placement of warehouse-mounted advertisements depends on the warehouse It is realized by the logistics package of the order task in the warehouse, and the production situation of the order task in the warehouse needs to be considered when formulating the delivery strategy of the warehouse-in-place advertisement. [0003] In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art: [0004] 1) The staff estimates the future or...

AI Technical Summary

Problems solved by technology

[0004] 1) The staff estimates the future order tasks of the warehouse based on experience, which is used as a reference for the delivery of advertisements attached to the warehouse. Inaccurate estimates often lead to insufficient or wasteful delivery of materials;

[0005] 2) There is a lack of early warning reminders for emergencies such as warehouse relocation and personnel transfer, which often lead to insufficient or waste of materials put in due to these emergencies;

[0006] 3) In the prior art, only the amount of order tasks is often considered and the characteristic factors of order tasks, such as regional characteristics and user characteristics, are often considered. It is difficult to match users well with indiscriminate advertising, resulting in poor advertising effects

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