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Commodity object display video processing method and device

A video processing and object technology, applied in the field of information processing, can solve problems such as the expression of preferential information, lack of explosive power, low viewing efficiency for users, and limited product pits, and achieve the effect of improving the efficiency of information acquisition

Pending Publication Date: 2021-10-29
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But its disadvantage is that there are high requirements on the host's schedule, on-the-spot performance, and product preparation, and because the live broadcast time is limited, the product pits for each live broadcast are also limited
The method of recording and explaining short videos does not have such high requirements on the anchor’s on-site requirements and schedule, and the product coverage can be relatively wide, but the viewing efficiency of users is relatively low. Skip by dragging, etc., however, the actual content of interest may happen to appear in the skipped section, etc.
In addition, this kind of recorded display video is also lacking in the expression of preferential information, explosive power and actual conversion.

Method used

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  • Commodity object display video processing method and device
  • Commodity object display video processing method and device
  • Commodity object display video processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0107] First of all, this embodiment 1 provides a method for processing a commodity object display video from the perspective of the client of the commodity object information system, see figure 2 , the method may specifically include:

[0108] S201: Receive a request to play a display video of a target product object; the display video includes multiple segments corresponding to different functions.

[0109] Wherein, the display video may be a pre-recorded video for the commodity object, specifically, it may be recorded during the process of explaining the target commodity object by a specific person to obtain a specific display video. This display video can be placed on a specific page, for example, as mentioned above, it can include being placed on a detailed information page of a specific product object, a search result page, and so on. Or, although the display video provided by the embodiment of the present application is pre-recorded, it can realize interaction with us...

Embodiment 2

[0138] The second embodiment is to provide a video display method for product object display from the perspective of client data processing in the way of interactive operation option display and response control through interactive scripts, see Figure 4 , the method can include:

[0139] S401: Receive a request for explaining the target product object;

[0140] S402: Obtain the display video of the target product object and at least one interactive script associated with it, the display video includes multiple segments corresponding to different functions, and the interactive script includes the time when the interactive operation option appears, the The display copy associated with the above interactive operation options and the response information after triggering, the display copy is used to describe the interaction needs that may arise when the user watches the display video;

[0141] S403: During the process of playing the display video, provide the interactive operati...

Embodiment 3

[0143] The third embodiment provides a method for generating a product object display video from the perspective of a video processing tool provided to the display video producer, see Figure 5 , the method can include:

[0144] S501: Receive multiple video clips submitted for the target product object;

[0145] S502: Provide an operation option for adding function description information to the plurality of video clips;

[0146] Specifically, the user may be provided with candidate function description options based on commonly used function description information, etc., so that the user may add function description information for a specific segment by selecting a specific option.

[0147] S503: After receiving the function description information through the operation option, by serially editing the multiple video clips, a display video about the product object is generated.

[0148] After adding the functional description information associated with the video clips, mul...

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PUM

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Abstract

The embodiment of the invention discloses a commodity object display video processing method and device. The method comprises the following steps: a request for playing a display video of a target commodity object is received; the display video comprises a plurality of fragments corresponding to different functions; the display video is played, an interaction area is provided in a playing interface, the interaction area is used for displaying interaction operation options, the interaction operation options are associated with display copywriting, and the display copywriting is displayed along with the playing progress of the explanation video; the display copywriting is used for describing interaction requirements possibly generated when a user watches the display video; and a corresponding response result is provided according to the triggered condition of the interactive operation option. Through the embodiment of the invention, the advantages of the recorded display video and the live broadcast video can be combined, and the information acquisition efficiency of the user is improved.

Description

technical field [0001] The present application relates to the technical field of information processing, in particular to a video processing method and device for commodity object display. Background technique [0002] With the development of mobile networks and the popularization of mobile terminal equipment, more and more merchants can introduce product object information in the form of live video or recorded display video in the commodity object information system. Compared with traditional expression methods such as flat pictures and texts, live video or recorded display video is more intuitive and real, so it can bring a significant increase in the conversion rate of product objects. [0003] However, there are some advantages and disadvantages of live video and recorded short explanation video. For example, the advantage of live video is that users can interact with the host in real time. Through this interaction, the host can make various combinations, or make more t...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/433H04N21/472H04N21/478H04N21/845
CPCH04N21/4312H04N21/4334H04N21/47217H04N21/47815H04N21/8456
Inventor 毛伊磊石丽君郑敏叶青王英达余舒婷付钟唤孙玉霞
Owner ALIBABA (CHINA) CO LTD
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