Unlock instant, AI-driven research and patent intelligence for your innovation.

Method and device for pushing information

A technology for pushing information and users, which is applied in the computer field, can solve problems such as convergence of push content and impact on user experience, and achieve the effect of avoiding convergence and improving accuracy

Pending Publication Date: 2021-11-05
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Generally, based on the user's historical behavior data, information that the user has directly interacted with (such as browsed or purchased items and brands, etc.) will be pushed to the user. The information it has interacted with will also affect the user experience to a certain extent

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and device for pushing information
  • Method and device for pushing information
  • Method and device for pushing information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0019] The present disclosure will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0020] It should be noted that the data collection (such as user attribute characteristics, behavior characteristics, item information, etc.) involved in the embodiments of the present disclosure is carried out on the basis of obtaining the authorization of relevant subjects, and all of them comply with relevant laws and regulations. Regulation.

[0021] It should be noted that, in the case of no conflict, the embodiments in the present disclosure and the features in the embodiments can be combined with each other. The present disclosure will be described...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The embodiment of the invention discloses a method and device for pushing information. A specific embodiment of the method comprises the following steps: acquiring a behavior feature vector and an attribute feature vector of a user, and respectively acquiring an attribute feature vector of each piece of information in an information set; inputting the behavior feature vector of the user into a pre-trained capsule network, and generating at least two capsule vectors for representing the interest of the user; splicing the at least two capsule vectors with the attribute feature vector of the user, and generating at least two user characterization vectors for characterizing the user according to a splicing result; and determining the matching degree between the attribute feature vector of the information in the information set and the user representation vector, and selecting the information from the information set to push according to the determined matching degree. According to the embodiment, more various interests of the user can be captured, so that the user can be represented more comprehensively.

Description

technical field [0001] The embodiments of the present disclosure relate to the field of computer technology, and in particular to a method and device for pushing information. Background technique [0002] Existing big data-based information push methods usually first model users' interests based on their historical data, so as to accurately capture users' interests and push the content they are interested in to users. Therefore, modeling the user's interest is a very critical step, which directly affects the subsequent information push effect. [0003] Generally, based on the user's historical behavior data, information that the user has directly interacted with (such as browsed or purchased items and brands, etc.) will be pushed to the user. The information it has interacted with will also affect the user experience to a certain extent. Based on this, how to explore the potential preferences of users and generalize user preferences is also a problem worth thinking about. ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06F16/9535H04L29/08
CPCG06F16/9535H04L67/55
Inventor 张美娜
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD