Marketing disposal rule engine method based on real-time events

Abstract

The invention provides a marketing disposal rule engine method based on a real-time events, and the engine method comprises the steps of building a metadata management model which is used for unifying the standard of data; establishing a marketing rule according to the metadata management model and a rule engine; according to the event type and the marketing activity type, expanding supplementary event data; performing data calculation engine batch processing by adopting an open source technical framework calculation engine; processing the business data marketing rule by adopting continuous rule processing operation to obtain a business data processing result; notifying a business system to carry out marketing service according to the business data processing result; and acquiring historical data in batches, sequentially writing the historical data into a real-time rule engine, and filtering and calculating the historical data according to a specified marketing activity rule to obtain a calculation result. According to the method, marketing rule calculation can be efficiently carried out on customer behavior data and customer business data under the high concurrency condition, the data processing time is shortened, and the marketing rule is more flexible.

Description

technical field [0001] The invention relates to the field of rule engines, in particular to a marketing processing rule engine method based on real-time events. Background technique [0002] Traditional banks lack scenario-based services in the marketing process, cannot find accurate customer groups, and lack powerful marketing tools and methods. However, traditional marketing systems have been developed and used by banks for many years, and they also have a lot of business accumulation. No matter what stage the marketing system is in, its core process must revolve around the three stages of finding customers, marketing customers, and analyzing effects. The processing rule engine in the marketing system is a processing method for finding customers. [0003] The basic function of the marketing disposal rule engine is the process of traversing a large amount of business data, according to the marketing rule settings, calculating and inferring customers who need marketing, and...

AI Technical Summary

Problems solved by technology

[0007] It cannot meet the requirements of rule calculation under massive data, and the traditional application architecture cannot meet the requirements of massive data calculation

The processing method of dynamic SQL based on database stored procedure cannot satisfy

Does not provide enough flexible rule control

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