Automatic advertisement putting method and system based on face recognition

An advertisement delivery and face recognition technology, applied in the field of automatic advertisement delivery method and system based on face recognition, can solve the problem that advertising operators cannot accurately understand the characteristics of audience groups, cannot refine advertising playback strategies, and have high line advertising costs. question

Pending Publication Date: 2021-11-30
延边国泰新能源汽车有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Regardless of the form, the audience can only serve as the receiving end of the advertisement, passively watching product advertisements that may not be of interest to them at all, and advertising operators cannot accurately understand the group characteristics of the audience, and then formulate more targeted advertising operation strategies
In addition, the advertisements played by the advertisement publishers have target audiences, but now the bus companies can only provide pricing strategies based on time and routes. The basic principle is that the more passengers and the longer the broadcast time, the higher the cost of advertising on the route. It is impossible to provide a more refined advertising strategy based on the characteristics of the crowd

Method used

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  • Automatic advertisement putting method and system based on face recognition
  • Automatic advertisement putting method and system based on face recognition
  • Automatic advertisement putting method and system based on face recognition

Examples

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Comparison scheme
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Embodiment 1

[0064] Embodiment 1 A method of automatic advertisement placement based on face recognition

[0065] Such as Figures 1 to 3 As shown, the present invention provides a kind of automatic advertisement delivery method based on face recognition, and this method comprises the following steps:

[0066] Step S1. Advertisement placement on the advertising background service platform

[0067] Advertisement delivery activities are carried out on the advertising background service platform [Part 4], which is divided into the role of advertisement delivery, the role of advertisement reviewer, and the role of temporary interstitial delivery.

[0068] The role of the advertiser is the main user. This role selects the advertising package and uploads the materials, uploads and feeds back the audit information to the reviewer, and finally confirms the advertisement delivery after the review is passed.

[0069] The role of ad reviewer is to review the materials delivered by the advertiser, n...

Embodiment 2

[0099] Embodiment 2 An automatic advertisement delivery system based on face recognition

[0100] Such as Figure 4 As shown, the present invention provides an automatic advertisement delivery system based on face recognition, which includes edge computing box [part 3], webcam A [part 1], webcam B [part 2], vehicle advertising screen [part 2] 5], Ad background service platform [Part 4];

[0101] Wherein, the edge computing box [part 3] is the computing core of the vehicle terminal. The edge computing box is deployed in the air duct above the driver in the car. The edge computing box communicates with the advertising background service platform for querying vehicle information, querying basic information, querying Insert advertisements, and send the required advertisements to the vehicle advertising screen;

[0102] The edge computing box is provided with a processor, and the processor includes a CAN analysis module, a face recognition module, a face attribute analysis module...

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Abstract

The invention discloses an automatic advertisement putting method and system based on face recognition. The system comprises an edge calculation box, a network camera, a vehicle-mounted advertisement screen and an advertisement background service platform. The edge calculation box is a calculation core of the vehicle-mounted terminal, communicates with the advertisement background service platform, and is used for querying vehicle information, basic information and inter-cut advertisements and issuing the advertisements needing to be played to the vehicle-mounted advertisement screen; a processor is arranged in the edge calculation box; the processor comprises a CAN analysis module, a face recognition module, a face attribute analysis module, a VIN code collection module, a vehicle information query module, a basic data query module, a vehicle route query module, an advertisement data query module, a data comparison module, an advertisement material downloading module, an advertisement queue ordering module and an advertisement queue pushing module. After the system is adopted, an advertisement delivery dealer can select delivery lines and sites in a more targeted manner according to target audiences of the advertisement, and the advertisement delivery effect is improved.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and in particular relates to an automatic advertisement placement method and system based on face recognition. Background technique [0002] Advertisements on buses are now divided into static and dynamic categories. Static advertisements include various advertisement stickers pasted on the inside and outside of the vehicle body and on the armrests. Dynamic advertisements include advertisement text or videos displayed on LCD or LED screens in the car. Regardless of the form, the audience can only serve as the receiving end of the advertisement, passively watching product advertisements that they may not be interested in at all, and advertising operators cannot accurately understand the group characteristics of the audience, and then formulate more targeted advertising operation strategies. In addition, the advertisements played by the advertisement publishers have target audiences, but no...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00G09F21/04
CPCG06Q30/0265G06Q30/0271G06Q30/0267G09F21/049
Inventor 李锐赵忠民闫建斌孙志龙
Owner 延边国泰新能源汽车有限公司
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