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Method for identifying customer through WeChat private domain operation

A WeChat and customer technology, which is applied in the field of WeChat private domain operation to identify customers, can solve problems such as inaccurate customer data, disordered historical communication data, and low efficiency, and achieve the effects of improving user services, realizing precise marketing, and reducing costs

Pending Publication Date: 2021-11-30
上海掌数科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In terms of customer identification and analysis, traditional methods lead to inaccurate, incomplete, and untimely customer data, requiring customer service personnel to communicate repeatedly with customers, which is inefficient
The communication channels are complex and diverse, and the communication content under multiple channels cannot be effectively coordinated
The historical communication data between customer service and customers is disordered and irrelevant, and it is difficult to collect new media operation activity data

Method used

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  • Method for identifying customer through WeChat private domain operation

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0031] refer to figure 1 As shown in FIG. 1 , it is a flow chart of a method for identifying customers in WeChat private domain operations provided by this embodiment.

[0032] First, according to the user's opening of the corresponding webpage, following the official account, accessing the applet, and logging in to the mobile application WeChat, the relevant information of the user is obtained, such as WeChat name, WeChat avatar, WeChat ID, WeChat ID, etc., as well as the user's unique identification interface open ID.

[0033] Then, through the connection between the personal WeChat avatar and the corporate WeChat avatar, with the permission and authorization of the user, the developer can obtain the user ID, which uniquely identifies the customer in the system, and the union ID, which is the key field for identifying the user.

[0034] After that, after mastering the customer's WeChat name, WeChat avatar, user ID and union ID, the customer's unique WeChat URL address can be...

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PUM

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Abstract

The invention provides a method for identifying a customer through WeChat private domain operation. The method comprises the following steps: adding the personal WeChat of the customer, so as to obtain the WeChat data of the customer; through the WeChat data, obtaining a unique WeChat URL of a client on the enterprise WeChat; according to the WeChat URL, obtaining a mobile phone number of a client; obtaining account information of a client through the mobile phone number; and carrying out group management on the account information so as to carry out refined marketing and service on the client. According to the method, the client is guided to the private domain range of the client, the factual client can be clearly understood, the personal WeChat is communicated with the enterprise WeChat by using the method, the precise marketing of the WeChat private domain client is realized by acquiring the key information of the user, the customer service personnel can conveniently understand the service object, and the user service is improved.

Description

technical field [0001] The invention belongs to the field of WeChat private domain operation, and in particular relates to a method for identifying customers by WeChat private domain operation. Background technique [0002] In recent years, under the guidance of new technologies, especially big data and AI, the customer behavior pattern of the financial industry is also rapidly changing to digital and mobile, and the digital business volume of banking, securities, insurance and other related sub-sectors is developing rapidly , the amount of data is growing explosively, and various demands for related technologies are also growing rapidly. [0003] In terms of customer identification and analysis, traditional methods lead to inaccurate, incomplete, and untimely customer data, requiring customer service personnel to communicate repeatedly with customers, which is inefficient. The communication channels are complex and diverse, and the communication content under multiple chan...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/955
CPCG06Q30/0201G06F16/955
Inventor 高星林宇刘建
Owner 上海掌数科技有限公司