Virtual gift processing method and device, electronic equipment and storage medium

A virtual gift and processing method technology, applied in the Internet field, can solve the problems of complex operation, low gift interaction rate, and low matching degree of gift demand, etc., and achieve the effect of increasing gift interaction rate, reducing operation steps, and simplifying the operation process

Pending Publication Date: 2021-12-17
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present disclosure provides a virtual gift processing method, device, electronic equipment, and storage medium, to at least solve the problems in the prior art due to the low matching degree between the virtual gift recommendation result and the live broadcast scene, the gift requirement, and the complex operation of the gift process. Technical Issues with Low Interaction Rates

Method used

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  • Virtual gift processing method and device, electronic equipment and storage medium
  • Virtual gift processing method and device, electronic equipment and storage medium
  • Virtual gift processing method and device, electronic equipment and storage medium

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Embodiment Construction

[0033] Exemplary embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0034] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodim...

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PUM

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Abstract

The invention provides a virtual gift processing method and device, electronic equipment and a storage medium, relates to the technical field of Internet, and aims to at least solve the technical problem of low gift interaction rate caused by low matching degree between a virtual gift recommendation result and a live scene as well as a gift giving demand and complicated gift giving process operation in the prior art. According to the specific implementation scheme, first target data is obtained, and the first target data comprises scene data obtained by recognizing a video live broadcast scene of a target client and associated data, collected from multiple dimensions, of the target client; a candidate virtual gift is determined based on the first target data; and the candidate virtual gift is pushed to the target client.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a processing method, device, electronic equipment and storage medium for a virtual gift. Background technique [0002] With the development of Internet technology, webcasting has become an increasingly popular form of entertainment. During the live broadcasting, the audience can closely interact with the host by giving gifts. [0003] In the existing scheme, the anchor guides the audience to give gifts through verbal shouting or text reminders. However, only the gifts in the gift panel are provided for users to choose during the live broadcast. Since the gift styles in the gift panel are relatively fixed and uniform, the gifts available for users to choose cannot be close to the real-time live broadcast scene and the user's gifting needs. When giving a gift, the user needs to manually click on the gift list in the gift panel to choose the gift that suits his he...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/235H04N21/234H04N21/233H04N21/4788H04N21/2187G06F17/16G06N3/02H04L29/08
CPCH04N21/235H04N21/23418H04N21/233H04N21/4788H04N21/2187G06F17/16G06N3/02
Inventor 冼钊铭
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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