Game gift bag pushing method and device

Abstract

The embodiment of the invention provides a game gift bag pushing method and device. The method comprises the steps that player information in a game operated by a player group terminal is pulled; the player information comprises social behaviors among player groups used for constructing a social network; clustering operation is performed in a social network constructed based on the social behaviors, and a game circle to which the player group belongs is determined; the social potential information of the player group is determined according to the game circle to which the player group belongs, and target players with social potential are positioned from the player group according to the social potential information; and discount information for the game gift bag is obtained according to the social potential information of the target players, and the game gift bags are pushed to corresponding terminals of the target players based on the discount information. The game stickiness of peripheral players is improved while the part of players are promoted to be converted into social mature players by positioning the players with the social potential and giving more low-price emphasis to the players with the social potential.

Description

technical field [0001] The present invention relates to the technical field of games, in particular to a method for pushing a game gift bag and a device for pushing a game gift bag. Background technique [0002] The store in the game can provide products that can meet the needs of players. The products they provide are different based on different game attributes. For example, virtual game characters can be provided with weapon products that enhance their combat force value, and clothing that meets the player's aesthetic appearance products, providing social products that enhance the relationship between players, etc. [0003] In games with strong social attributes such as language reasoning, players have rich social behaviors. In order to enhance the social relationship between players, they also provide players with a large number of social products. These products may only exist. It is a feature that the player cannot use it as a gift to others. Its characteristics deter...

AI Technical Summary

Problems solved by technology

[0003] In games with strong social attributes such as language reasoning, players have rich social behaviors. In order to enhance the social relationship between players, they also provide players with a large number of social products. These products may only exist. It is a feature that the player cannot use it as a gift to others. Its characteristics determine that most of these products are consumables, that is, different from other products (such as appearance clothing products, etc.), players can buy them multiple times, and this type of product has potential mining value. , however, for the recommendation of social products, there is currently no reasonable recommendation method that can meet the needs of users

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