Unlock instant, AI-driven research and patent intelligence for your innovation.

User behavior evaluation method and device and medium

A behavior and user technology, applied in the Internet field, can solve the problems of weak user participation, poor marketing effect, poor playability, etc., to improve user experience and activity interest, improve behavioral effect, and good behavioral effect. Effect

Pending Publication Date: 2022-03-01
南京星云数字技术有限公司
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Traditional or ordinary Internet marketing activities have a single form of user participation, poor playability, and low user stickiness; the method of directly sending marketing rights is too simple, the activity continuity is poor, and the impression left on users is not good. Deep, and the user's sense of participation is not strong, let alone arouse the user's interest in participation
[0004] For example, many marketing activities are not effective, the reason is that there are no more forms of activities, design users participate in competitions with other users, which enhances the fun, but due to some objective reasons, the strength of the two sides is very different, and some users will give up participating; If user participation is simulated with simple logic, there is a lack of flexible solutions for the ever-changing user groups in reality

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • User behavior evaluation method and device and medium
  • User behavior evaluation method and device and medium
  • User behavior evaluation method and device and medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0066] An embodiment of the present invention provides a user behavior evaluation method, the method may include:

[0067] Receive the information that the user team has successfully formed a team, and match the corresponding system team;

[0068] Initialize the number of the system team and the marketing (behavior) activity data of the system team members;

[0069] Update the number of the system team and the marketing activity data of the system team members according to the scope of elements and calculation rules;

[0070] Compare and evaluate the sum of marketing activity data of user team members and the sum of marketing activity data of system team members.

[0071] Specifically, the marketing activity data may be points generated by team members browsing a certain website, or shopping in the website.

[0072] In the present invention, by initializing and updating the number of the system team and the marketing activity data of the system team members, using the market...

Embodiment 2

[0075] Embodiments of the present invention provide a user behavior evaluation method, such as figure 1 As shown, the method may include:

[0076] Step S1, receiving the information that the user team is formed successfully, and matching the system team.

[0077] Specifically, real users participate in marketing activities, enter the team competition page, create a team to become the team leader, pull in team members through sharing, or become team members by receiving invitations. When the number of members in the team is greater than or equal to 2, that is The team was successful. When the real user team is established, the system automatically matches the virtual user team for competition; the marketing activity data generated by the virtual system team is generated by the system according to the weight configuration of marketing elements and the system rule algorithm to generate the number of system team members and update the system team marketing activity data, and fina...

Embodiment 3

[0161] The present invention provides a user behavior evaluation device, such as Figure 4 As shown, it includes a memory, a processor, and a computer program stored on the memory and operable on the processor. When the processor executes the computer program, the user behavior evaluation method can be realized. The processor includes a receiving module, a processing module, and an output module.

[0162] In this embodiment, the receiving module is used to receive the information that the user team is formed successfully, and match the corresponding system team.

[0163] Further, the processing module is used to initialize the number of the system team and the marketing activity data of the system team members.

[0164] Further, the processing module is used to update the number of the system team and the marketing activity data of the system team members according to the element range and calculation rules.

[0165] Further, the output module is used to output the updated nu...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a user behavior evaluation method and device and a medium, and belongs to the technical field of Internet, and the method comprises the steps: receiving the information that a user team is successfully organized, and matching a corresponding system team; initializing the number of people of the system team and behavior activity data of members of the system team; updating the number of people of the system team and behavior activity data of members of the system team according to an element range and a calculation rule; and comparing and evaluating the user team member behavior activity data sum with the system team member behavior activity data sum. According to the method, the previous user team behavior activity data is used as a calculation basis, the updated system team behavior activity data is more real through calculation, updating and optimization, and the user experience and activity interestingness are improved; the background personnel can control the overall progress of the activity in real time and update the activity data by configuring the values of the behavior elements, so that the behavior activity effect can be better improved, and the user behavior can be more accurately evaluated.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a user behavior evaluation method, device and medium. Background technique [0002] With the rapid development of Internet technology in recent years and the continuous expansion of smart terminals, more and more industries have begun to realize that the psychological needs of consumers have undergone revolutionary drastic changes, and traditional behavioral thinking is no longer sufficient to cope with the ever-changing market environment; It has become a current development trend to transform the big marketing idea into a precise marketing idea that conveys specific information to specific groups. [0003] Traditional or ordinary Internet marketing activities have a single form of user participation, poor playability, and low user stickiness; the method of directly sending marketing rights is too simple, the activity continuity is poor, and the impression left on u...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0224G06Q30/0239
Inventor 高云龙
Owner 南京星云数字技术有限公司