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Advertisement putting method, system and equipment and storage medium

An advertising and advertising technology, applied in the field of the Internet of Things, can solve the problems of low advertising accuracy, poor flexibility, waste of advertising resources, etc., to avoid wasting advertising resources, reduce power consumption, and improve accuracy.

Pending Publication Date: 2022-03-11
BOE TECH GRP CO LTD
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this type of advertising delivery method is less flexible and cannot intelligently and selectively deliver advertisements, resulting in low accuracy of advertising delivery, resulting in a waste of advertising resources

Method used

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  • Advertisement putting method, system and equipment and storage medium
  • Advertisement putting method, system and equipment and storage medium
  • Advertisement putting method, system and equipment and storage medium

Examples

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Embodiment Construction

[0035] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for ease of description, only parts related to the invention are shown in the drawings.

[0036] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0037] It can be understood that in the process of continuous development of Internet technology, Internet advertising is widely used in people's daily life due to its characteristics of wide coverage, strong interaction, strong initiative and enthusiasm, and relatively low cost. At present, in re...

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Abstract

The invention discloses an advertisement putting method, system and device and a storage medium. The method comprises the steps that user feature information of a target user is collected; determining a user tag of the target user based on the user feature information; to-be-delivered advertisements and advertisement category rankings sent by a background server are received, and the advertisement category rankings are sent to the background server after historical advertisement delivery duration data in a preset time period is integrated and processed by a central node device; the historical advertisement putting duration data is collected by at least one advertisement terminal in a preset area range; and according to the advertisement category ranking and the user label of the target user, determining a target to-be-delivered advertisement from the to-be-delivered advertisements according to a preset advertisement delivery strategy, and delivering the target to-be-delivered advertisement. According to the technical scheme, targeted advertisement putting can be selectively carried out for the target user, so that the advertisement putting accuracy is improved, advertisement resources are prevented from being wasted, and then electric energy consumption is reduced.

Description

technical field [0001] The present invention generally relates to the technical field of the Internet of Things, and specifically relates to an advertisement delivery method, system, device and storage medium. Background technique [0002] With the rapid development of Internet technology, Internet advertising, as a mainstream advertising media, has been widely used in people's daily life, such as elevator advertising media, which can completely combine multi-dimensional advertising data such as text, images and sounds in Together, the multi-sensory information delivered to the user increases the user's visual and auditory experience. In order to use digital technology to help brand marketing to achieve effect transformation, how to carry out advertising is very important. [0003] At present, the traditional advertising delivery method is to pre-set the content that needs to be delivered, so that the advertising terminal can deliver the advertisement in a cyclical manner a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0269G06Q30/0255G06Q30/0254
Inventor 王亚星
Owner BOE TECH GRP CO LTD
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