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Method and system for allocating electronic resources, storage medium and equipment

A technology of electronic resources and preset time periods, which is applied in the field of webcasting, and can solve problems such as blind distribution, electronic resource freeze, and blind allocation of electronic resources.

Pending Publication Date: 2022-04-12
武汉斗鱼鱼乐网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, distributing coupons to users is costly and cannot be distributed blindly. It is necessary to expect to distribute coupons to target users as much as possible to obtain a better promotion effect
Therefore, the existing electronic resource allocation is too blind, so that the electronic resources are allocated to many non-target users, which leads to the lag in the allocation of electronic resources on the live broadcast platform

Method used

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  • Method and system for allocating electronic resources, storage medium and equipment
  • Method and system for allocating electronic resources, storage medium and equipment
  • Method and system for allocating electronic resources, storage medium and equipment

Examples

Experimental program
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Effect test

Embodiment 1

[0060] This implementation provides a method for allocating electronic resources, which is used on the webcast platform, see figure 1 , the method of this embodiment includes the following steps:

[0061] S101. Allocate a first batch of electronic resources to a plurality of active users, where the active users are users who participate in the interaction of the webcast platform within a first preset time;

[0062] S102. Obtain a target user set, where the target user set includes the active users who have used the first batch of electronic resources;

[0063] S103. Based on the active user and the target user set, obtain a first target parameter representing the similarity between the active user and the target user set;

[0064] S104. Based on the first target parameter, obtain a second target parameter representing the similarity between the active user and the target user set;

[0065] S105. Based on the second target parameter and the target parameter threshold, obtain ...

Embodiment 2

[0140] Based on the same inventive concept as that of Embodiment 1, this embodiment provides a system for distributing electronic resources, which is used on a network live broadcast platform, see figure 2 , the system includes:

[0141] The first distribution module is used to distribute the first batch of electronic resources to a plurality of active users, and the active users are users who participate in the interaction of the webcast platform within a first preset time;

[0142] A first obtaining module, configured to obtain a target user set, the target user set including the active users who have used the first batch of electronic resources;

[0143] A second obtaining module, configured to obtain, based on the active user and the target user set, a first target parameter representing the similarity between the active user and the target user set;

[0144] A third obtaining module, configured to obtain a second target parameter representing the similarity between the ...

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Abstract

The invention discloses a method for allocating electronic resources, which comprises the following steps of: allocating a first batch of electronic resources to a plurality of active users to obtain a target user set; based on active users and a target user set, obtaining a first target parameter representing the similarity between the active users and users in the target user set; based on the first target parameter, obtaining a second target parameter representing the similarity between the active user and the target user set; based on the second target parameter and a target parameter threshold value, obtaining a target active user whose second target parameter is greater than or equal to the target parameter threshold value; and finally allocating a second batch of electronic resources to the target active user. Through two times of allocation, the accuracy of electronic resource allocation can be improved.

Description

technical field [0001] The present invention relates to the technical field of webcasting, in particular to a method and system for allocating electronic resources, a storage medium, and a device. Background technique [0002] On the live webcast platform, in order to promote users to participate in the live broadcast interaction, the platform often has some activities, for example, distributing electronic resources (for example, coupons) to users, so that users can use the coupons to actively participate in platform interaction. However, distributing coupons to users is costly and cannot be distributed blindly. It is necessary to expect to distribute coupons to target users as much as possible to obtain a better promotion effect. Therefore, the existing electronic resource allocation is too blind, so that the electronic resources are allocated to many non-target users, which causes the live broadcast platform to freeze the allocation of electronic resources. Contents of t...

Claims

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Application Information

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IPC IPC(8): H04N21/258H04N21/2187H04N21/4784G06Q30/02
Inventor 王璐
Owner 武汉斗鱼鱼乐网络科技有限公司