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Data-based precision marketing method and device, equipment and storage medium

A precision marketing and data technology, applied in the field of data processing, can solve problems such as no data management, large calculation result errors, inaccurate data information, etc., to achieve precise marketing and marketing effects

Pending Publication Date: 2022-05-27
SHENZHEN BAOSHIJIA TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In terms of precision marketing, the source of data is limited to limited information in one aspect, and many new types of data have not been integrated with traditional data, making it impossible for us to have a more comprehensive understanding of consumer, product and market information
[0003] The existing marketing system often does not manage the data effectively. At the same time, due to the inaccuracy of part of the data and the lack of information, the error of the calculation results is too large, which cannot meet the needs of marketing.

Method used

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  • Data-based precision marketing method and device, equipment and storage medium
  • Data-based precision marketing method and device, equipment and storage medium
  • Data-based precision marketing method and device, equipment and storage medium

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Embodiment Construction

[0057] It should be understood that the specific embodiments described herein are merely used to explain the present invention and are not intended to qualify the present invention.

[0058] Reference Figure 1 ， Figure 1 Schematic diagram of the structure of the data-based precision marketing apparatus for the hardware operating environment involved in an embodiment of the present invention.

[0059] as Figure 1 As shown, the data-based precision marketing apparatus may include: a processor 1001, such as a central processing unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, a memory 1005. Wherein, the communication bus 1002 is used to implement the connection communication between these components. The user interface 1003 may include a display (Display), an input unit such as a keyboard (Keyboard), an optional user interface 1003 may also include a standard wired interface, a wireless interface. Network interface 1004 may optional include a stand...

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PUM

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Abstract

The invention discloses a precision marketing method and device based on data, equipment and a storage medium, and belongs to the technical field of data processing. According to the method, the initial data is acquired, the initial data is preprocessed to obtain the target data, then the target data is processed according to the marketing analysis requirement to obtain the analysis data, and the analysis data is further subjected to visualization processing, so that a user can check the analysis data and make a product marketing strategy, and precise marketing of products is achieved.

Description

Technical field [0001] The present invention relates to the field of data processing technology, in particular to data-based precision marketing methods, devices, devices and storage media. Background [0002] In product marketing, formulating a marketing strategy based on data from all aspects is the basic means to improve the effectiveness of marketing. In the face of rapid business expansion, various types of data precipitation are increasing. In precision marketing, the source of data is limited to limited information on one aspect, and many new types of data are not integrated with traditional data, making it impossible for us to have a more comprehensive understanding of consumers, products, and markets. [0003] The existing marketing system often does not effectively manage the data, and at the same time, due to the inaccuracy of some data and the lack of information, the error of the calculation results is large, which cannot meet the needs of marketing. Contents of the...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/215
CPCG06Q30/0201G06Q30/0203G06F16/215Y02D10/00
Inventor 钟通罗平
Owner SHENZHEN BAOSHIJIA TECH CO LTD