Marketing strategy determination method and device, computer equipment and storage medium

Abstract

The invention discloses a marketing strategy determination method and apparatus, a computer device and a storage medium. The method comprises the steps of obtaining user feature information of a target user and feature information of a to-be-marketed product; inputting the user feature information and the product feature information into a pre-trained prediction model, and outputting purchase probability increments of the target user under different marketing strategies; and determining a marketing strategy suitable for the target user according to the purchase probability increment of the target user under different marketing strategies. According to the invention, the pre-trained prediction model is utilized, the user feature information and the product feature information are used as input, the purchase probability increment of the target user under different marketing strategies is predicted, and the specific quantification result brought by the marketing strategies to the purchase probability improvement is determined. And a corresponding marketing strategy is determined according to the quantification result, so that a more accurate marketing strategy is determined.

Description

technical field [0001] The present invention relates to the technical field of deep learning, in particular to a method, device, computer equipment and storage medium for determining a marketing strategy. Background technique [0002] In the process of product promotion, in order to increase the attractiveness of the product to users, the operator usually adopts some marketing strategies, such as consumption subsidies, to enhance the attractiveness and stickiness of users to the product. Especially in the O2O field, in order to ensure user stickiness and frequency of use of the APP platform, operators usually adopt a series of strategies to attract new users to register and stabilize the consumption habits of old users. [0003] Taking the APP in the field of shared transportation as an example, the App-exclusive ride card is a specific card type of the sharing platform, and its price is the same as that of the ordinary ride card, just to attract users to transfer from other...

AI Technical Summary

Problems solved by technology

[0006] In view of the above-mentioned defects of the prior art, the technical problem to be solved by the present invention is that in the prior art, it is impossible to quantify the improvement of the conversion rate brought about by the marketing strategy, which leads to the inability to determine a more accurate marketing strategy

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