Marketing operation risk management and control method and system

Abstract

The invention discloses a marketing operation risk management and control method and system, and the method comprises the steps: S1, obtaining the incoming and outgoing call records of marketing personnel in each time period i in a working time period of the day, and recognizing the information of commodities promoted in each incoming call or each outgoing call; s2, according to the call-in and call-out records in each time period i, calculating the electric marketing risk degree of the marketing personnel in the time period i, predicting the commodity price and / or the shipping capacity according to the identified commodity information, and calculating the commodity marketing risk degree of the marketing personnel in the time period i; and S3, according to the commodity marketing risk degree and the commodity marketing risk degree Li of the marketing personnel in the time period i, calculating the marketing operation risk degree Li of the marketing personnel in the time period i. According to the invention, the effectiveness of telemarketing operation risk management and control is improved.

Description

technical field [0001] The invention relates to the technical field of marketing risk management and control, in particular to a marketing operation risk management and control method and system. Background technique [0002] Telemarketing is the main marketing method for most companies at present. Telemarketing requires frequent outgoing calls, and it is easy to be judged by communication operators as abnormal outgoing calls, resulting in the card being blocked. In fact, the effect of telemarketing is not ideal due to frequent outgoing calls without restriction. Therefore, various enterprises hope to have a practical and feasible system. The telemarketing risk management and control mechanism can promote the effect of telemarketing and effectively reduce the possibility of being judged as abnormal by the operator. [0003] In addition, the current risk management and control for telemarketing is limited to the control of the frequency of incoming and outgoing calls, call d...

AI Technical Summary

Problems solved by technology

Telemarketing requires frequent outgoing calls, which are easily judged by communication operators as abnormal outgoing calls, resulting in card blocking, and the effect of telemarketing is not ideal for frequent calls without restriction. Therefore, various enterprises hope to have a set of practical and feasible Telemarketing risk management and control mechanism, which can promote the improvement of telemarketing effect and effectively reduce the possibility of being judged as an abnormal call by the operator

[0003] In addition, the current risk control of telemarketing is limited to the control of the frequency of incoming and outgoing calls, the duration of calls, etc. Remind the marketer not to continue calling

In fact, companies are more concerned about whether the price of the product promised by the marketer to the intended customer on the phone is reasonable, and whether the promised shipment is less than the inventory on the delivery date. Shipping volume is included in the risk control considerations for telemarketing

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