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Propulsion type advertisement in mobile communicating network and adaptable mobile terminal

A technology for wireless communication terminals and advertisements, which is applied to push-type advertisements in mobile communication networks and applicable mobile terminal fields, and can solve problems such as difficulties in providing image advertisements

Inactive Publication Date: 2003-05-07
AIRCROSS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, if the advertising effect is to be increased, it is very difficult to provide image advertisements to the terminal unless the terminal is connected through the wireless Internet

Method used

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  • Propulsion type advertisement in mobile communicating network and adaptable mobile terminal
  • Propulsion type advertisement in mobile communicating network and adaptable mobile terminal
  • Propulsion type advertisement in mobile communicating network and adaptable mobile terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0035] Referring to Fig. 1, the advertising system 10 of the present invention can send a short message to the mobile terminal 50 via the Short Message Service Server (SMSS) 32 and the Short Message Service Center (SMSC) 30 of the wireless communication network. The mobile terminal 50 can access the advertisement system 10 through the wireless Internet based on the Wireless Application Protocol (WAP).

[0036]As shown in FIG. 2, when performing an advertisement, the advertisement system 10 first sends a short message to the mobile terminal 50 via the SMSS 32 and the SMSC 30 (step 80). The short message includes a teleservice ID (TID) and a callback universal resource locator (hereinafter referred to as "callback URL") for accessing the advertising system 10 . The TID of the advertising short message according to the present invention is preferably different from the TID of the common message, so that the mobile terminal can distinguish the short message provided by the adverti...

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PUM

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Abstract

An advertisement method in a mobile communications network for enhancing the efficiency of the advertisement activity and substantially compensating for the exposure of the advertisement, and a mobile terminal suitable for the advertisement method. An advertisement system pushes advertisement image data, without any user involvement, to the mobile terminal of the user who subscribed to receiving the advertisement, so that the advertisement image data is stored in the mobile terminal and an advertisement image corresponding to the data is displayed when a predetermined event happens in the terminal. Examples of the events include entry to a standby state, wireless internet access trial, transmission of a short message, receiving a call, completion of the wireless internet connection, and turning on / off of the terminal. When receiving a short message of a certain format, the mobile terminal is automatically connected to the advertisement system to receive and store the advertisement image data.

Description

technical field [0001] The invention relates to a method of advertising through a communication network and a device for receiving the advertising data. More specifically, the present invention relates to a method of advertising in a wireless communication network and a mobile terminal implementing the method. Background technique [0002] In order to promote products and improve public relations, product suppliers conduct advertising, which is the activity of providing non-personal information. While traditional advertising media include television and radio broadcasts, news and magazines, banner or interstitial advertisements within Internet content are now prevalent. In particular, a short message advertisement using a short message service (hereinafter referred to as "SMS") has recently appeared as a new advertisement medium. [0003] However, short message advertisements may have some limitations in advertising effectiveness. First, short messages sent via SMS are to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/00G06Q30/02G06Q30/06G06Q50/00H04B7/26H04L29/06H04L29/08H04M1/7243H04M3/42H04M3/487
CPCH04L67/26H04M3/4878H04L29/08648H04M1/72547H04L29/08693H04L69/329G06Q30/02H04L29/08072H04L67/04H04L29/06H04L29/08108H04L67/16H04M1/7243H04L67/51H04L67/55H04L9/40
Inventor 李美修李真雨
Owner AIRCROSS
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