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System and method for realizing electronic advertisement service on cluster network

A cluster network and advertising technology, which is applied in the direction of telephone communication, electrical components, radio/inductive link selection and arrangement, etc., can solve the problems of community broadcast advertisements, unsatisfactory advertisement release effects, and difficulties in advertising business, so as to achieve timely update and The effect of maintenance

Inactive Publication Date: 2006-11-08
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Publishing advertisements through traditional fixed electronic billboards, traditional vehicle-mounted or ship-mounted electronic billboards, the update of advertisement content is troublesome, and the maintenance of advertisement content is difficult, so the update of advertisement content is slow, and the recipients of advertisements are not targeted. This form of advertisement release not good
[0003] TV advertisements and radio advertisements are expensive, and the recipients of the advertisements are not very targeted. At the same time, in different locations, the advertisements received are the same content
It is not possible to play the content of a specific advertisement to a terminal in a specific location
[0004] The advertising service based on ordinary short messages on the digital mobile communication system adopts the principle of point-to-point transmission, which is inefficient and seriously occupies system resources. It is very difficult to realize the advertising service based on the location of the terminal, and it is impossible to play the content of a specific advertisement to a terminal at a specific location
[0005] The advertising service based on cell broadcasting short messages on the digital mobile communication system can only broadcast advertisements to all cells under one MSC, and cannot broadcast advertisements to designated cells, and cannot broadcast specific advertisement content to terminals at specific locations. The effect of advertisement release is comparable Difference
[0006] The above traditional advertising methods cannot realize region-based advertising services, for example, the terminal cannot receive advertisements from nearby movie theaters in block A, and receive discount advertisements from nearby shopping malls when moving to block B, so the advertisements are not targeted enough and cannot satisfy The specific needs of the recipients of the advertisement, the effect of the advertisement is not satisfactory

Method used

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  • System and method for realizing electronic advertisement service on cluster network
  • System and method for realizing electronic advertisement service on cluster network
  • System and method for realizing electronic advertisement service on cluster network

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0046] refer to figure 1 , figure 1 For the system of the present invention that realizes advertisement publishing on the cluster network, the system includes:

[0047] Advertising console, advertising center, mobile switching center MSC, group call register GCR, advertising terminal;

[0048] The advertising publishing console is connected to the advertising publishing center, which is the operation client of the advertising publishing center and the voice seat of the advertising publishing center, issuing operation commands;

[0049] The advertising publishing center is connected with the advertising publishing operation console. The advertising publishing center is a system suitable for public commercial / public service advertisements developed on the call center platform based on computer and telecommunications integration technology CTI. It has call access and business processing functions. Through No.7 signaling and TCP / IP to establish a connection with the mobile switc...

Embodiment 2

[0056] refer to figure 1, a kind of electronic advertisement distribution system is based on the system of embodiment one, adds short message center SMSC between advertisement distribution center and mobile switching center MSC, realizes the connection between advertisement distribution center and mobile switching center MSC by short message center SMSC Routing and forwarding of advertisements in short message format. This kind of system mainly realizes the advertisement in short message format.

Embodiment 3

[0058] An electronic advertisement release system is based on the system in the second embodiment, and includes a multimedia center MMSC between the advertisement release center and the cluster network to issue advertisements in multimedia format. This system mainly realizes the publishing of advertisements in picture format and video format.

[0059] By adopting the advertisement release system of the present invention, specific advertisement content can be played to terminals at specific locations, and the effect of advertisement release is greatly improved while occupying less network resources; at the same time, the advertisement content is managed centrally.

[0060] In the method for realizing the electronic advertisement service on the cluster network provided by the present invention, the advertisement publishing operation platform issues an operation command for publishing advertisements to the advertisement publishing center; The identity of the mobile switching cent...

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Abstract

The present invention discloses assembly network realizing electronic advertising and method. Said system includes advertising operation desk, advertising centre, mobile switching center MSC, group calling register GCR, and advertisement terminal. Said includes advertising operation desk issuing advertising operating command to advertising centre, advertising centre searching said advertisement correlate advertisement set, in said advertisement set dispatcher identity originating group calling request to mobile switching center MSC, mobile switching center MSC establishing group calling channel, issuing said advertisement to advertisement terminal to realize position area advertisement based issuing. The present invention can play special contents of advertisements to special positional terminal, to realize advertisement content centralized management and maintenance.

Description

technical field [0001] The invention relates to the trunking telecommunication service in the communication field, in particular to a system and method for realizing electronic advertisement service on the trunking network. Background technique [0002] Publishing advertisements through traditional fixed electronic billboards, traditional vehicle-mounted or ship-mounted electronic billboards, the update of advertisement content is troublesome, and the maintenance of advertisement content is difficult, so the update of advertisement content is slow, and the recipients of advertisements are not targeted. This form of advertisement release The effect is not good. [0003] TV advertisements and radio advertisements are expensive, and the target audience of the advertisements is not very targeted. At the same time, in different locations, the advertisements received are the same content. It cannot be realized that the content of a specific advertisement can be played to a termin...

Claims

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Application Information

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IPC IPC(8): H04M3/487H04Q7/22H04Q7/28
Inventor 黄东川
Owner HUAWEI TECH CO LTD