Web commerce tool kit for distributed payment processing

Abstract

Methods and systems for designing a Web page, to be hosted on a Web page server. The development applications provide an object-oriented, template-driven interface for a customer or merchant to utilize in the design of a Web page or a complete Web site. The Web site produced allows the merchant to become a part of a distributed electronic commerce system or Internet commerce system for doing business on the World Wide Web. The design tool can be implemented in a Java application or applet.

Description

[0001] Not applicable.[0002] 1. Field of the Invention[0003] The present invention relates generally to computer networks and more particularly to methods and apparatus for providing a scalable distributed Internet commerce system.[0004] 2. Description of the Related Art[0005] Another U.S. Pat. Application dealing with related technology has been filed on even date herewith. That application is entitled "A Method and Apparatus for Creating a Distributed Electronic Commerce System" by Victor S. Moore and Glen R. Walters and is assigned to International Business Machines ("IBM") with an IBM reference number of BC9-98-031 (referred to hereinafter as the "Distributed Commerce System Patent").[0006] The World-Wide-Web ("Web") has become immensely popular largely because of the ease of finding information and the user-friendliness of today's browsers. A feature known as hypertext allows a user to access information from one Web page to another by simply pointing (using a pointing device s...

AI Technical Summary

Problems solved by technology

But the ability to host retail merchandise on the Web is not without difficulties.

It is difficult to integrate the major functions of electronic Web commerce.

Companies desiring to do business over the Web face many problems.

A first problem is the expense and complexity of setting up the necessary elements of an electronic commerce server.

This difficulty includes: (1) hosting of the Web storefront; (2) maintenance of an inventory and financial database; and (3) the roll out of a secured Transaction Server.

The initial up-front cost is a significant barrier for most small businesses desiring to gain a presence on the Web.

The cost not only involves software design and implementation, and setting up the necessary equipment, but the initial hardware investment capable of running all three elements of an electronic commerce server for one business.

A second problem is meeting the requirement that the Web storefront or Web catalog be constantly up-to-date.

The cost of the service to maintain a merchant's Web site can be significant.

A third problem is meeting the requirement that the Web storefront inventory and financial database must be maintained and updated.

For many smaller businesses the requirement to keep inventory and financial records electronically, not to mention the requirement to be electronically connected to their Web storefront, is too complex and too costly.

A fourth problem is meeting the requirement to automatically accept secure, electronic forms of payments.

The need to have encryption and clearance software, secure server hardware, and secure firewalls makes this requirement expensive.

A fifth problem is achieving the ability to advertise to news groups and other Internet text-based users, as opposed to graphics-based users.

Popular text-only viewers such as Lynx do not have graphical HTML capabilities.

In the case of a large company that wants to have all three functions integrated into one Web site, these costs can easily exceed $1 million.

In addition, even though the programming will usually not be done by the merchant, the merchant will have to devote substantial amounts of time to the layout design and to the review.

These costs, in time and money, are significant.

This undertaking can be quite difficult, however, for the merchant who is not a sophisticated computer user.

While it is relatively easy to create a Web site, without competent guidance the site may be poorly designed and therefore of little economic value.

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