Video promotional and advertising systems for video on demand system

a technology of video promotion and advertising system and video on demand, applied in the field of television system, can solve the problems of not being able to use the service, cumbersome to navigate through the alphabetical scrolling list of thousands of movie titles,

Inactive Publication Date: 2006-11-30
NDS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The service is not usable if the user is besieged with choices with no effective method for navigating and selecting a desired choice.
For example, navigating a library of thousands of movie titles in a scrolling list alphabetically is very cumbersome.
A problem exists in providing a method to efficiently configure promotional information within the user interface provided to a user.
A problem exists in providing a user promotional information to entice rental or purchase the media assets.
An additional problem exists in including advertisements in media guide browsers where the advertisements are not located at the cable television providers' transmitting location, but rather external thereto.
A problem exists in configuring the media guides to enable third parties to seamlessly integrate advertisements without constant intervention and reconfiguration by the cable television provider.

Method used

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  • Video promotional and advertising systems for video on demand system
  • Video promotional and advertising systems for video on demand system
  • Video promotional and advertising systems for video on demand system

Examples

Experimental program
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Embodiment Construction

[0034]FIG. 1 is a block diagram of a cable television system 10 including a headend 11 for receiving television signals, such as satellite television signals, and converting the signals into a format for transmitting the signals over the system 10. The transmitted signals can, for example, be radio frequency (RF) signals or optical signals, as shown, transmitted over fiber optic cable 12. When the optical signals are transmitted by the headend 11, one or more optical nodes 13 are included in the system 10 for converting the optical signals to RF signals that are thereafter routed over other media, such as coaxial cables 14. Taps 15 are provided within the cable system 10 for splitting the RF signal off, via cables 17, to subscriber equipment such as DHCTs 16, cable-ready television sets, video recorders, or computers. Thus, headend 11 is connected through a network 18 to multiple DHCTs 16.

[0035]FIG. 2. is a block diagram of the headend 11 as configured in the cable television syste...

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PUM

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Abstract

The present invention provides a method for an interactive media services system to provide a plurality of promotional media to a user through an interactive media services client device coupled to a programmable media services server device. The method includes the step of implementing an interactive media guide and implementing the client device to present the interactive media guide to said user. A system operator of the programmable media services server device is provided with an interface to the programmable media services server that includes control options within the interface to allow said system operator to command which of the plurality of promotional media is displayed in specific areas of said interactive media guide.

Description

CROSS-REFERENCE TO RELATED APPLICATION [0001] This application claims priority to copending U.S. Provisional Application having Ser. No. 60 / 138,756 filed Jun. 11, 1999, which is hereby incorporated by reference herein in its entirety.FIELD OF THE INVENTION [0002] This invention relates in general to television systems, and more particularly, to the field of media-on-demand. BACKGROUND OF THE INVENTION [0003] Historically, television services have been comprised of analog broadcast audio and video signals. Cable television systems now receive broadcasts and retransmit them with other programming to users over land-line networks, typically comprising fiber optic cable and / or coaxial cable. With the recent advent of digital transmission technology, cable television systems are now capable of providing much more than the traditional analog broadcast video. In addition, two-way and advanced one-way communications between a subscriber and a cable system headend are now possible. [0004] In...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): H04N7/173H04N5/445G06F3/00G06F13/00
CPCH04N5/44543H04L65/4092H04N7/17336H04N21/4312H04N21/4314H04N21/441H04N21/47202H04N21/4751H04N21/482H04N21/6587H04N21/812H04L65/1063H04L65/4076H04L65/1069H04L65/1073H04L65/4084H04N7/17318H04N21/47H04L65/611H04L65/612H04L65/613
Inventor JERDING, DEAN F.BANKER, ROBERT O.RODRIGUEZ, ARTURO A.GUTKNECHT, VALERIE GREWGOEL, SHASHI
Owner NDS
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