Using viewership profiles for targeted promotion deployment

Abstract

A system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. The system includes a promotion agent associated with each network device which collects viewing activity data of the network device. For example, the viewing activity data may include a channel the network device was tuned to, a time when the network device was tuned to the channel, and a time the network device was tuned away from the channel. The collected viewing activity data is then transmitted, for example, every twenty-four hours, to a life-cycle manager server, which also periodically receives a program schedule. The program schedule typically specifies the channel on which a particular program was displayed, as well as the time the program was shown. The life-cycle manager server correlates the viewing activity data with the program schedule to generate the viewership profile of the network device. The life cycle manager server determines the viewing behavior for four, eight, and twelve week periods, for example, or for a time period specified by a user.

Description

RELATED APPLICATIONS[0001]This application is a Continuation of U.S. application Ser. No. 09 / 873,786, filed Jun. 4, 2001, which claims the benefit of U.S. Provisional Application No. 60 / 253,488, filed on Nov. 28, 2000.[0002]The entire teachings of the above applications are incorporated herein by reference.BACKGROUND OF THE INVENTION[0003]At the present time, most data network devices located in the residences include some type of personal computer. Typically, these personal computers are used to connect to Internet Service Providers over dial-up connections to execute application programs such as email clients and Web browsers that utilize the global Internet to access text and graphic content. Increasingly, the demand is for multimedia content, including audio and video, to be delivered over such networks. However, the backbone architecture of purely data networks, especially those designed for use with the telephone network, were not originally designed to handle such high data r...

AI Technical Summary

Benefits of technology

[0007]The digital set top box provides certain interesting functionalities, such as the ability to collect data, such as a log of the channels watched over time, and other events. The set top box can be designed and programed to report this information to a central location. At the central location, this data can be aggregated for many hundreds of thousands of users. This information, when coupled with other information such as demographics, can then be used by advertisers and service providers to target individuals or blanket defined market segments with promotions, advertisements, and content. The digital delivery of promotions can then allow for impulse responses yielding immediate increases in revenues.

[0009]The present invention implements a system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes.

[0014]The implementation of a system for generating viewership profiles in this manner assists network operators to cost effectively support the advanced features of the set top box, such as to provide targeted promotion and digital content distribution services. This enables network operators to generate new revenues and provide a richer interactive environment for consumers.

Problems solved by technology

However, the backbone architecture of purely data networks, especially those designed for use with the telephone network, were not originally designed to handle such high data rates.

Today, for example, cable television (CATV) network set-top boxes typically have limited data communication capabilities.

Images