Using viewership profiles for targeted promotion deployment
a viewership profile and targeted promotion technology, applied in the field of targeting promotion deployment, can solve the problems of not originally designed to handle such high data rates, cable television (catv) network set-top boxes typically have limited data communication capabilities, and the backbone architecture of purely data networks, etc., and achieve the effect of increasing revenues
a viewership profile and targeted promotion technology, applied in the field of targeting promotion deployment, can solve the problems of not originally designed to handle such high data rates, cable television (catv) network set-top boxes typically have limited data communication capabilities, and the backbone architecture of purely data networks, etc., and achieve the effect of increasing revenues
US20080255952A1Inactive Publication Date: 2008-10-16MICROSOFT TECH LICENSING LLC +1
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[0023]A description of preferred embodiments of the invention follows. Embodiments of the targeted promotion delivery system allow advertisers and service providers the ability to effectively utilize a multimedia network for targeting promotions at viewers through network devices. Network devices are targeted for promotion delivery based on device usage statistics collected from these devices and on demographic data. The promotion delivery system can target network devices in varying degrees of granularity from a single network device to entire market segments. Furthermore, the promotion delivery system is designed to ensure efficient use of network bandwidth when delivering promotions to prevent network congestion. The system can be implemented over a variety of multimedia networks containing large populations of network devices, such as television set top boxes, Internet phones, and other similar network appliances.
[0024]FIG. 1A is a diagram illustrating a video display system wit...
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A system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. The system includes a promotion agent associated with each network device which collects viewing activity data of the network device. For example, the viewing activity data may include a channel the network device was tuned to, a time when the network device was tuned to the channel, and a time the network device was tuned away from the channel. The collected viewing activity data is then transmitted, for example, every twenty-four hours, to a life-cycle manager server, which also periodically receives a program schedule. The program schedule typically specifies the channel on which a particular program was displayed, as well as the time the program was shown. The life-cycle manager server correlates the viewing activity data with the program schedule to generate the viewership profile of the network device. The life cycle manager server determines the viewing behavior for four, eight, and twelve week periods, for example, or for a time period specified by a user.
Description
RELATED APPLICATIONS[0001]This application is a Continuation of U.S. application Ser. No. 09 / 873,786, filed Jun. 4, 2001, which claims the benefit of U.S. Provisional Application No. 60 / 253,488, filed on Nov. 28, 2000.[0002]The entire teachings of the above applications are incorporated herein by reference.BACKGROUND OF THE INVENTION[0003]At the present time, most data network devices located in the residences include some type of personal computer. Typically, these personal computers are used to connect to Internet Service Providers over dial-up connections to execute application programs such as email clients and Web browsers that utilize the global Internet to access text and graphic content. Increasingly, the demand is for multimedia content, including audio and video, to be delivered over such networks. However, the backbone architecture of purely data networks, especially those designed for use with the telephone network, were not originally designed to handle such high data r...
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Patent Timeline
16 Oct 2008
Publication
US20080255952A1
- IPC
- G06Q30/00; G06Q30/02; H04N7/173
- CPC
- G06Q30/0241; G06Q30/0264; G06Q30/0269; H04N7/17318; H04N21/25883; H04N21/25891; H04N21/2668; H04N21/44222
- Inventors
- YEN, FELIX; CAMERON, KIRK