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System and method for matching purchase records to mobile devices

a technology of purchase history and mobile device, applied in the field of mobile advertising system and method, can solve the problems of insufficient prerequisite information in many other use cases, inability to effectively respond to mobile advertising, spam, irrelevant or unwanted messages, etc., and achieve the effect of accurate and targeted advertising and marketing, and facilitate data onboarding

Inactive Publication Date: 2019-04-04
ADNOLI LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The patent text describes a system and method that matches sales transactions to mobile devices of the purchasers and analyzes their consumption to provide targeted mobile advertising. The system can also measure the effectiveness of the mobile advertising. The technical effect is to improve the accuracy of mobile advertising and make it more effective in driving sales.

Problems solved by technology

However, due to various factors, mobile advertising is still not an effective marketing tool In response, targeted advertising onto mobile devices (such as smart phones, tablet computers, digital billboards, connected cars and watches, etc.) based on proprietary information has been proposed.
Such prerequisite information is not available in many other use cases.
However, the conventional methods for mobile advertising fail to obtain relevant, high-quality intelligence on consumers' past consumption to provide effective advertising onto their mobile devices and may result in spam, irrelevant or unwanted messages.

Method used

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  • System and method for matching purchase records to mobile devices
  • System and method for matching purchase records to mobile devices
  • System and method for matching purchase records to mobile devices

Examples

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Embodiment Construction

[0036]Turning to the Figures and to FIG. 1 in particular, a system for matching store sales records to mobile devices of the corresponding purchasers, and providing improved mobile advertising is shown and generally indicated at 100. The illustrative system 100 includes a mobile advertising server system 140 and a database 142 operatively coupled to the server system 140. The system 100 further includes a mobile device location data server system 130 and a database 132 operatively coupled to the server system 130. In addition, the system 100 includes a sales transaction server system 122 and a database 124 operatively coupled to the server system 122. The server systems 122, 130 and 140 communicate over a wide area network 120, such as the Internet. The system 100 also includes a set (meaning one or more) of point-of-sale (“POS”) systems 106 and 108 disposed and operated in different retail stores 102 and 104 respectively. Purchasers (also referred to herein as users, consumers, sho...

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Abstract

A mobile device and sales transaction matching system matches sales records to a buyer operating a mobile device. The sales transactions are generated by point-of-sales system, The matching system defines a mobile data sphere for each mobile data point and a transaction sphere for each purchase record before determining whether they overlap or not. For each mobile data point, there is a list of corresponding overlapping transactions. Similarity function is created and applied to the two dimensional maps of overlapping transactions corresponding to a list of mobile data points of the mobile device. The application of the similarity function determines the transactions that are made by the buyer. Both the mobile data points and purchase records are public data. Each sphere indicates a physical distance and a time radius.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation application of co-pending U.S. patent application Ser. No. 14 / 990,964, entitled “SYSTEM AND METHOD FOR DETERMINING PURCHASE RECORDS OF MOBILE DEVICES TO PROVIDE EFFECTIVE MOBILE ADVERTISING,” filed Jan. 8, 2016, assigned to ADNOLI, LLC of Chicago, Ill., and which is hereby incorporated by reference in its entirety to provide continuity of disclosure.FIELD OF THE DISCLOSURE[0002]The present invention generally relates to a system and method for digital advertising, and more particularly relates to a system and method for mobile advertising. More particularly still, the present disclosure relates to a system and method for matching purchase history to mobile devices based on public data to provide more effective mobile advertising to the Internet connected mobile devices.DESCRIPTION OF BACKGROUND[0003]Advertising is a form of promoting and marketing products and services to potential buyers. With the rapid...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/0267G06Q30/0255
Inventor LEE, SPENCER J.PURDY, DAVID N.LOBEL, JASON D.HARVEY, PRESTON A.ILARIO, MASSIMO
Owner ADNOLI LLC
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