System & Method for Implementing a Digital Data Marketplace

Abstract

An electronic market for user personal privacy data is defined, created and managed by an automated system. The market is configured to create value and demand for user data, and incentives that motivate users to share their data under a set of agreed constraints with digital service providers (DSPs).

Description

RELATED APPLICATION DATA[0001]The present application claims the benefit under 35 U.S.C. 119(e) of the priority date of Provisional Application Ser. No. 62 / 951,271 filed Dec. 20 2019; and 62 / 957,885 filed Jan. 7 2020; and 62 / 964,428 filed Jan. 22 2020, all of which are hereby incorporated by reference. The present application is also related to the following applications, all of which are filed on this same date and incorporated by reference herein:[0002]System & Method for Analyzing Privacy Policies; Ser. No. ______[0003]System & Method for Implementing A Privacy Policy; Ser. No. ______[0004]System & Method for Effectuating User Access Controls; Ser. No. ______[0005]System & Method for Adjusting Privacy Policies; Ser. No. ______[0006]System & Method for Implementing User Watermarks; Ser. No. ______[0007]System & Method for Recommending Alternative Service Providers; Ser. No. ______[0008]System & Method for Effectuating Data Countermeasures; Ser. No. ______FIELD OF THE INVENTION[000...

AI Technical Summary

Benefits of technology

The present patent offers a user-friendly and intrinsic way to manage privacy settings in digital services. The "Personalized Privacy Charter" provides a master control panel for privacy management, allowing users to set their own preferences and needs. This simplifies privacy for users, but it also ensures degrees of scarcity for different types of data in different combinations while also insuring those data sets against repossession and litigation before they get traded. The patent also describes a method of implementing privacy protection for a user with an automated security agent controlling online interactions with a digital services provider. The automated security agent determines if a digital service provider is designated as a white listed entity by the user's privacy charter and generates both an accurate request and one or more decoy requests for the user's data. The user data is intermingled with artificial data to reduce data tracking and assignability of the user data to the user.

Problems solved by technology

Employees and customers of enterprises face a lack of transparency, privacy and agency as they move and transact online, getting tracked along the way, prompting heightened concerns about commercial use of privacy relevant.

Enterprises don't know who tracks their employees, nor do they know what data is harvested, where it's sold and at what price.

Companies, meanwhile, are struggling to design privacy respecting and trusted products and services, to position their brands in an era of “privacy computing,” and to mitigate fines for non-compliance consumer-focused legislation, such as the EU's General Data Protection Regulation (GDPR).

The problem is exacerbated because consumers employ a wide variety of devices, which capture their personal data.

The number and variety of settings can be overwhelming for a typical user to appreciate, let alone review and configure.

In addition, there are often overlapping privacy setting conflicts and interplay that are invisible to the user.

These general-purpose solutions cannot accommodate the very subjective notions of individual privacy concerns.

Browser plug-in block tracking, but they don't provide transparency into what happens with user content once it is collected.

In other words: When users transfer the rights over their data to digital service providers, they may not only overuse it and not adequately respect consumer privacy but also find themselves reluctant to share it with other parties because of concerns over creative destruction.

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