Unified marketing supporting system based on analysis of user behaviour and habit and method thereof

A technology that supports systems and behaviors, applied in marketing, data processing applications, business, etc., can solve undiscovered problems, achieve the effects of not being easy to complain, avoiding spam messages, and getting rid of invalid information harassment

Inactive Publication Date: 2007-08-22
CHINA MOBILE GROUP JIANGSU
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  • Abstract
  • Description
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  • Application Information

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  • Unified marketing supporting system based on analysis of user behaviour and habit and method thereof
  • Unified marketing supporting system based on analysis of user behaviour and habit and method thereof
  • Unified marketing supporting system based on analysis of user behaviour and habit and method thereof

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Embodiment Construction

[0037] The present invention will be further described below in conjunction with the accompanying drawings and embodiments.

[0038] (1) The goals achieved by the unified marketing support system

[0039] Support long-term marketing function: Through the construction of business analysis system, converge discrete historical data, analyze users' long-term business behavior habits, formulate and implement marketing plans.

[0040] Find the target customer group to provide data support for instant marketing: through the analysis of long-term business behavior of users, find out the target customer group and formulate a suitable marketing strategy, import the target customer group into the instant marketing module to realize instant marketing to a single target customer.

[0041] Support real-time marketing function: based on call bills (call bills, SMS bills, GPRS bills) and supplemented by signaling methods to analyze the user's single behavior, so as to determine the marketing ta...

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Abstract

This invention puts forward a unified marketing support system and a method for analyzing user behaviors and habits including a customer end and a unified marketing support center containing: a marketing analysis module, a phone list analysis module and a signaling analysis module to carry out long term and prompt marketing activities to information from mobile users simultaneously or crossly call the information of two parts so as to analyze and accurately localize the needs of users, said platform supports the long term marketing function by analyzing static data of users and supporting the prompt marketing function by analyzing single-time behavior of users with the phone list mode as the master and signaling mode as the assistant.

Description

technical field [0001] The present invention is a marketing analysis support system in the field of communications. Through the analysis of users' instant behavior and long-term habits, the target customers can be precisely positioned, and finally the right business can be recommended to the right users at the right place and at the right time. Background technique [0002] After 10 years of rapid development of China's communication industry, the network scale and user scale owned by operators have become very large. Retaining old users and developing new users has become a problem that communication operators must face. Continuously innovating and launching new voice value-added and data value-added services is the key to solving the problem. A sound marketing support system is an important basis for promoting services to users. [0003] There are usually two traditional business marketing methods, one is to obtain business needs through market research, and promote busine...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q50/00G06Q30/02
Inventor 王建闵有黎沈杰汪衣冰童恩袁峰
Owner CHINA MOBILE GROUP JIANGSU
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