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System and method for transmitting advertisement information

An advertising information and advertising technology, applied in the field of advertising information push system, can solve the problems of low credibility of user files, lack of rich user characteristics, and inability to actively push advertisements to users, etc., to achieve the effect of improving accuracy and accurate correspondence

Inactive Publication Date: 2007-11-21
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] In addition, the existing technology only displays advertisements when users search, and cannot actively push advertisements to users at the right time
Not only this, but in the processing method of this prior art, the credibility of the user profile is not high, and the user characteristics are not rich

Method used

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  • System and method for transmitting advertisement information
  • System and method for transmitting advertisement information
  • System and method for transmitting advertisement information

Examples

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example

[0125] Example: the technology of the present invention is applied in the question-and-answer community of the network community. The basic function provided by the Q&A community is: User A asks a question, and other users provide answers.

[0126] Assuming that user A once asked the question "Who is this beauty?" User A asked a new question "How did the car drift in "Initial D" come about?". At this time, the input information input by the user is various questions raised by the user.

[0127] The user identifiers of various users and their corresponding user characteristics are stored in the user library in advance. Among them, information such as user identifiers and corresponding user characteristics can be extracted from user profiles, user groups, and questions and answers provided by users themselves in the community. It can be specifically saved in the user library in the form of a user identification-user characteristic table.

[0128] After the input information o...

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PUM

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Abstract

A system used for sending out information of advertisement comprises obtaining unit of input information, user library, information library, advertisement library, character-processing unit and information-sending unit. The method for sending out information of advertisement is also disclosed.

Description

technical field [0001] The present invention relates to the technical field of advertisement release, and more specifically, the present invention relates to a system and method for pushing advertisement information. Background technique [0002] With the popularization of the Internet, knowledge and content on the Internet have become more and more explosive. The Internet has not only brought omnipresent benefits to the majority of users, but also brought confusion to users with no choice. On the one hand, facing the vast amount of information, information users spend a lot of time and money and find it difficult to find the information they need; on the other hand, it is difficult for information publishers to send information to interested parties in a timely and proactive manner. User. [0003] In recent years, Internet search engine technology has made great progress, and there have been three generations of search engines developed so far. The first generation of se...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00H04L12/18G06Q30/02
Inventor 赵陆璐刘云杉陈俊刘昌毅
Owner TENCENT TECH (SHENZHEN) CO LTD
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