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Method and system for accounting advertisement broadcasting time

A technology for advertising playback and advertising statistics, which is applied in transmission systems, devices that provide special services in branches, data exchange details, etc. and other problems to achieve the effect of improving the accuracy

Inactive Publication Date: 2007-11-21
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Obviously, whether the user clicks on the advertisement screen is completely determined by the user, and the advertisement statistics cannot accurately reflect whether the advertisement content has been conveyed to the user, and it is difficult for the advertiser to formulate an advertisement strategy based on the statistics
[0005] It can be seen that the prior art cannot accurately count the number of times the advertisements placed on the network are played.

Method used

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  • Method and system for accounting advertisement broadcasting time
  • Method and system for accounting advertisement broadcasting time
  • Method and system for accounting advertisement broadcasting time

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Embodiment Construction

[0036] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0037] Fig. 1 is a flow chart of the present invention to realize the statistics of the times of advertisement playing. As shown in Figure 1, the present invention may comprise the following steps:

[0038] Step 101: adding the advertisement video data, the advertisement playing information and the network address of the advertisement statistics server to the streaming media data provided to the client;

[0039] In order to more accurately count whether the advertisement has been conveyed to the user, the present invention can synthesize the advertisement into the streaming media data. The streaming media data described here is the streaming media program provided by the website to the user, and the advertisement is existing video data. ...

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Abstract

The method comprises: previously adding the advertisement video data, the advertisement play information and the network address of the advertisement statistic server into the stream media data of client side; when downloading the stream media data, the client side plays the advertisement video data, and according to the advertisement playing information, generates the advertisement information, and according to the network address of the advertisement server, and sends the advertisement statistic request to the advertisement server; according to the advertisement statistic request, the advertisement statistic server makes statistic for the advertisement playing amounts.

Description

technical field [0001] The invention relates to the field of computer and network communication, in particular to a method and a system for counting the number of times advertisements are played. Background technique [0002] With the development of computer and network communication technologies, users can surf the Internet through terminals such as personal computers (PCs), handheld computers, and mobile phones, browse webpages, or use services provided by service providers, such as watching video programs. [0003] In order to effectively utilize the online user base, advertisers can usually deliver advertisements to users via the Internet. However, since advertisements are directly presented to users through web pages and are not bound to the services used by users, advertisers usually cannot count the number of times the advertisements are viewed. [0004] Of course, the website where the advertisement is placed can also use some technical means to conduct simple stati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L29/06
Inventor 华有为
Owner TENCENT TECH (SHENZHEN) CO LTD
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