Method and system for broadcasting advertisement during network living broadcast buffering process

Abstract

The method includes steps: after receiving playing command from user, client end of network direct broadcast (CENDB) begins to obtain data of flow media corresponding channel watched by user currently, and queries network address and type corresponding to channel watched by user currently from server; the method triggers playing content of advertisement packet corresponding to the network address; when obtaining data of flow media reaches to prearranged quantity, CENDB stops playing content of advertisement packet, and stats playing back obtained data of flow media. The system includes CENDB and advertisement server. Preventing monotony and baldness brought by no frame available to play back at CENDB in buffering procedure, the invention makes the most of buffering time, provides profit of advertisement, and creates commercial value.

Description

technical field [0001] The invention relates to computer network technology, in particular to a method and system for playing advertisements during the network live buffering process. Background technique [0002] Webcast technology is a technology based on Internet communication that provides users with real-time playback of streaming media programs (such as TV, radio, movies, etc.). With the continuous maturity of network transmission technology and streaming media technology, live streaming services provided through high-speed Internet are becoming more and more popular, and many live streaming systems have emerged, such as PPLive, MySee, PPStream, etc. Streaming media content providers, webcast operators and webcast clients form the main body of the webcast system. [0003] Before playing the program, the webcast client needs to obtain streaming media data from the Internet. When the received streaming media data reaches the set amount, it will trigger the playback and ...

AI Technical Summary

Problems solved by technology

The disadvantage of this processing method is that during the buffering process, the user is eager to see the playback screen, so the user's visual focus will stay in the live display area and the buffer information prompt area, and the long-term black screen will easily make the user feel restless emotions, and waste this precious time that can make the user's visual focus gather

However, because the material played during the buffering time is installed at the same time as the webcast client is installed, the material played by the webcast client is the same every time the webcast client performs buffering, which easily makes the user feel bored. The precious time to make the user's visual focus gather does not generate any commercial value

Images