Method for dynamic hotspot tracking

A hot and dynamic technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve problems such as inaccurate judgment of viewer's preferences and insufficient

Inactive Publication Date: 2009-06-03
CLAIRNET
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this method can achieve some results, it is far from enough
Because users sometimes do not click on the things they are i

Method used

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  • Method for dynamic hotspot tracking
  • Method for dynamic hotspot tracking
  • Method for dynamic hotspot tracking

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] This embodiment is a method for dynamic hotspot tracking. This embodiment uses the Internet, websites providing webpage services, user terminals for browsing webpages, and analysis systems. The entire system is as follows: figure 1 shown. The Internet described in this embodiment includes a local area network and a wide area network. A website refers to a service provider that provides various webpage services, and the objects provided by the method described in this embodiment are mainly webpage service providers that provide various information services. The user terminal refers to the final web page user, rather than the node of a small local area network. The analysis system is installed in the server of a service provider who specializes in providing analysis services. The service provider provides web page service providers and advertisers with user group analysis information so that web page providers and advertisers can improve the layout and quality of web pag...

Embodiment 2

[0057] This embodiment is an improvement of the first embodiment, and this embodiment is a refinement of the website heat map. The generation of website heat map described in this embodiment includes the following sub-steps:

[0058] 1) Initialize a group of color dot matrix with the color scale mode, and initialize the index palette.

[0059] Color scale mode: Different from RGB (a color image that can be recognized by human eyes), color scale refers to pure brightness information that removes the differences between various colors.

[0060] Index palette: Compared with RGB, each color does not store the information of the color itself, but maps RGB to a certain serial number (index). When images are merged using this method, the non-transparent areas do not overlap each other but blend.

[0061] 2) Preprocessing the click data, including: validity verification, merging similar data and establishing data index.

[0062] Validity verification: Use some rules to verify wheth...

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PUM

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Abstract

The invention relates to a method for dynamic hotspot tracking, which is an electric digital data processing method, and comprises the operating steps as follows: a user links web pages of a web site; the web pages are transmitted to a data collector; first access data is transmitted, and a new user file is established; a user model is set up; sectional drawings of the web pages are obtained; the user browses the web pages; clicking data is transmitted; data is received, a source and a interest pattern of the user are analyzed; the user characteristics are analyzed; a web site hotspot picture is generated; user dynamic tracking is started up; the user accesses other web sites continuously; user data is transmitted continuously; the user characteristics are analyzed continuously; and hotspot changes of the web site hotspot picture are updated. The data collector is arranged on the user web site so as to collect the mouse behavior of the user on the web site and collect the source web site accessed by the user, the web page contents accessed currently, the user detention time that is browse path of the web pages, and the like at the same time of nonobjective integration, so as to form a hotspot picture based on the mouse track and clicking as well as the user property.

Description

technical field [0001] The invention relates to a method for dynamic hotspot tracking, which is a method for electronic digital data processing, a method for electronic digital data information network, and a method for website operators to provide improved websites. Background technique [0002] The network has become an indispensable thing in people's life, and it is one of the important ways for modern people to obtain information. Its importance will exceed the influence of the most important medium-television on people. The web has aroused great interest from advertisers. How to effectively use the Internet, an important communication medium, for advertising, and how to help network operators understand users' minds, so as to improve the layout and quality of the website, increase click-through rates, and finally attract advertisers and make website operators profit? At present, some websites try to record and analyze the clicking habits of web browsers (users), obtai...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 丹耀·克雷顿赵昆赵武阳
Owner CLAIRNET
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